Predicting the price of an unreleased smartphone might sound like a daunting task. However, the difficulty of the prediction can vary depending on the type of phone. For mid to low-range smartphones, the price can be particularly challenging to guess as manufacturers might adjust the price up until the day of the announcement to ensure it’s competitive. High-end flagship models are a different story. Those familiar with the mobile industry would know that flagship phones often have price points set at 3,999 yuan, 4,999 yuan, or 5,999 yuan, following a sort of industry standard.
By simply looking at the tier of the announced high-end flagship models, one can easily deduce their likely price. For example, recent introductions like the Xiaomi 14, iQOO 12, vivo X100, and OPPO Find X7 were all priced starting from 3,999 yuan. However, there was an exception with the OnePlus 12. Many predicted that it would also start at 3,999 yuan because its predecessor was priced at that point. To the surprise of many, the new flagship was launched starting at 4,299 yuan.
Looking at the sales of the OnePlus 12, it’s likely that its successor, the OnePlus 13, will revert to the starting price of 3,999 yuan. The reason for this is because the higher price point of 4,299 yuan exceeded the expectations of many consumers, making it feel like there was a price hike, which translated into less enthusiasm for the product after its release. This was quickly reflected in its market price, which has since dropped below 4,000 yuan, bringing it in line with other flagship models.
OnePlus’s pricing strategy isn’t random speculation; it may be due to concerns that pricing their flagships too high could negatively impact their main brand, OPPO’s high-end models. This is why starting from the OnePlus 11 series, there hasn’t been a Pro-level flagship. Instead, just one model was designed to compete against multiple high-end flagship phones from other brands. OnePlus aimed to position the OnePlus 12 as a formidable contender to rivals’ Pro models starting at 4,999 yuan, but at a lower price point. Ultimately, they achieved this goal.
The OnePlus 12 indeed surpasses many of its peers priced from 4,999 yuan. Not only does it feature the Snapdragon 8 Gen 2 flagship processor, but it also offers configurations up to 24GB+1TB. It boasts a top-grade 2K display that set 18 new screen records. When it comes to photography, it’s equipped with the latest generation of ultra-image flagship triple main cameras, including the Sony LYT-808, supported by Hasselblad imaging, and is even capable of 120x zoom. The battery capacity is impressive at 5400mAh, paired with 100W fast charging and 50W wireless charging.
Unfortunately, due to its starting price of 4,299 yuan, many consumers have not even taken the time to appreciate its strengths, dismissing it as more expensive than other Snapdragon 8 Gen 3 flagships without recognizing its superior capabilities. Consequently, the price of the flagship phone’s 12GB+256GB base version has been reduced to around 3,997 yuan, breaking the significant 4,000 yuan threshold and even coming in slightly cheaper than competitors’ models priced at 3,999 yuan. As a result, its sales are expected to pick up swiftly.