Xiaomi’s entry into the automobile industry has been garnering significant attention, and even after a comprehensive three-hour announcement by CEO Lei Jun at the end of 2023, skepticism seems to persist.
One might wonder if Xiaomi truly understands its customers.
Recently, in response to online skepticism, Xiaomi Auto issued a document titled “Xiaomi Auto Answers 100 Questions from Netizens (Part One).” Have you had the chance to read it? Let’s delve into the details.
Let’s start with the pricing of Xiaomi’s SU7.
During the launch, Xiaomi Auto stated that the SU7 would not be priced at 99,000 yuan, or at 149,000 yuan. As for the rumored 199,000 yuan price tag, Xiaomi has officially debunked it online.
The SU7 will feature a range of technological advancements and will be available in more than the three announced colors: Gulf Blue, Olive Green, and Elegant Gray. Its final price is yet to be determined, suggesting that it might indeed not be on the lower end, so Xiaomi fans should prepare themselves mentally.
Additionally, Xiaomi confirmed that there are no plans for a Redmi car at the moment. The focus is primarily on Xiaomi Auto, especially ensuring the full production and sales chain for the SU7 is in place. Apart from the domestic market, Xiaomi Autos may also be exported overseas in the future!
Next, let’s touch on Xiaomi Auto’s technology.
Xiaomi’s super die-casting machine, which applies 9100 tons of pressure, is not a simple renaming of Haitian’s existing 8800-ton machine. Instead, it has been jointly developed by Xiaomi and Haitian with 11 patent-designed improvements. Moreover, Xiaomi has developed its own die-casting cluster system that can operate at a normal clamping force of up to 9500 tons and maintain stability at 9300 tons.
Xiaomi’s self-developed ‘Titanium Alloy’ serves purposes beyond cost-saving; the alloy was necessary because no supplier’s formula met the requirements for the large die-castings, and developing it in-house was even more costly.
It is noteworthy that the maintenance cost for large die-cast parts is on par with traditional designs, ensuring both safety and peace of mind.
In terms of motors, among the three released models, Xiaomi’s Super Motor V6 and V6s were co-developed with UMC and Hiconics, reaching up to 21,000 RPM.
The Super Motor V8s is a Xiaomi in-house innovation, operating at 27,200 RPM and has entered mass production, expected to be mounted on vehicles by 2025. Reports say that testing on prototypes fitted with the V8s motor has seen RPMs exceeding 30,000.
Laboratory pre-research has achieved up to 35,000 RPM, with numerous innovative efforts from Xiaomi in structural design, material technology, and more. A key breakthrough was using “laser in-situ curing of carbon fiber winding technology” for high-speed motor rotor sleeves, resulting in authorized rotor patents.
Regarding batteries, Xiaomi Auto notes that while cell inversion has been seen in the industry, and safety valves have been inverted as well, the total inversion of the CTB (cell to body) cell structure is a pioneering approach by Xiaomi. This design not only maximizes battery safety but also optimizes spatial utility.
Additionally, Xiaomi Autos has outfitted the two sides of the cell with 165 pieces of the industry’s leading aerogel insulation material, capable of withstanding temperatures up to 1000°C.
Regarding the heat pump air conditioning system, the vehicle can rely on the pure air-source heat pump along with heaters to manage temperatures as low as -30°C or even lower. This ensures the Xiaomi SU7’s impressive driving range during winter conditions.
Xiaomi Auto’s Modena platform represents a fully company-developed automotive platform. Beyond the details shared at the release event, more information about the Xiaomi SU7 will be announced upon its official market launch.
Xiaomi Auto’s intelligent driving features are also fully self-developed, with the technology’s strong point being the first application of an end-to-end perception and decision-making large model in a mass-produced vehicle.
Xiaomi Auto is determined to reach the industry’s top echelons by 2024!
Based on the information released so far, the Xiaomi SU7 is a mid-to-large size all-electric sedan featuring a front double wishbone and rear multi-link suspension. The four-wheel-drive version can accelerate to 100 km/h in just 2.78 seconds and is equipped with CATL’s Kirin battery, boasting a top CLTC pure-electric range of up to 800km.
The anticipation for Xiaomi Auto has been immense, especially concerning its pricing. Finding the right balance that satisfies consumers without incurring losses amidst intensely competitive market conditions must be challenging for Xiaomi’s leadership.
However, it’s clear that starting with the SU7, Xiaomi is offering an experience that extends beyond just driving, particularly for technology enthusiasts who have very high expectations.