Recently, a data consultancy firm released the sales figures for the foldable screen market for the fourth quarter of 2023. Huawei’s foldable screens have obtained over 50% of the market share, once again dominating half of the entire market. Moreover, in the domestic market for ultra-high-end mobile phones priced over 10,000 yuan, Huawei’s brand share also reached a substantial 40%.
The Huawei Mate X5, in particular, with its comprehensive and well-rounded experience, captured nearly 30% of the market share by itself. This clearly indicates that Huawei, especially with its foldable screen smartphones, is firmly holding its leading position in the domestic ultra-high-end market.
Since the debut of its first foldable screen smartphone in 2019, Huawei has consistently been at the forefront. According to third-party research data, in the fourth quarter of 2023, Huawei maintained its position as the number one in domestic sales in the foldable screen segment, with a 51.23% share. The Huawei Mate X5 led its category with a significant 52.37% share and became the annual blockbuster foldable screen model. Additionally, recent data from Counterpoint revealed that Huawei has become the third-largest global high-end smartphone brand, with its high-end market share continuously rising, showing a strong and upward trend.
Clearly, Huawei’s notable achievements in the mobile industry are highly related to its continuous technological advancements and accurate insights into user needs. One of the major pain points for electronics such as smartphones is their fragility – they easily incur cracked screens and scratches. To address this, Huawei has empowered the Huawei Mate X5 Collector’s Edition with innovative technology, introducing the more durable and scratch-resistant Xuanwu fortified Kunlun Glass, completely overturning the fragile stereotype associated with foldable screen phones.
The Xuanwu fortified Kunlun Glass is produced by combining second-generation Kunlun Glass with Xuanwu fortification technology. Through the tireless efforts of developers and an upgraded glass formula, the second-generation Kunlun Glass has doubled its anti-shock performance compared to the first generation, achieving twenty times the strength of regular glass. The Xuanwu fortification technology further enhances scratch resistance by coating the surface of the glass with a uniform and sturdy Xuanwu layer. Thanks to this innovation, the Huawei Mate X5 with Xuanwu fortified Kunlun Glass is not only resistant to drops but also to friction and scrapes, offering users a consistently new and high-quality screen experience.
Even in highly developed cities, poor mobile signals can occur. Addressing this issue, the Huawei Mate X5 introduces two “black tech” features: the Lynx Communication+ and the bidirectional Beidou satellite messaging. Lynx Communication utilizes a Lynx antenna, Lynx AI algorithm, and Lynx network to unlock the full potential of communication signals, ensuring stable communication even in weak signal situations, such as on high-speed trains, subways, and in elevators.
The bidirectional Beidou satellite messaging comes into play in no-signal scenarios, as it can bypass terrestrial network limitations to connect with the outside world via satellites, ensuring that users can stay connected even in remote areas, providing an added sense of security when they are out and about.
On the ecosystem front, the Huawei Mate X5, equipped with HarmonyOS 4, has optimized over 3000 mainstream applications for the foldable large screen (for example, enabling simultaneous browsing and commenting on TikTok and Xiaohongshu; offering a wider field of view for mobile games like Peacekeeper Elite and League of Legends; and facilitating multi-stock tracking on finance apps), maximizing the large screen advantage for a more comfortable entertainment and work experience.
In summary, Huawei’s exemplary performance today can be seen as an inevitable result. The brand has spared no effort in its technological development and in enhancing the user experience. With such strong brand ethos as its foundation, it is hard to imagine anything but success. With Huawei’s return to form, the company is steadily reclaiming its market share and is already showing signs of success. Looking forward, we expect Huawei to continue its vigorous momentum and bring us more exciting high-end mobile products, pushing the boundaries of smartphone experiences and seizing even greater market shares. Stay tuned for what they have in store next.