Huawei Leads in Luxury Market!

Recently, a market research firm released the Q4 2023 report on the domestic smartphone market in China. According to the report, Huawei has cemented its top position in the domestic foldable smartphone segment with a commanding 51.23% market share.

The statistics reveal that in the Q4 of 2023, the ultra-high-end market for phones priced over 10,000 yuan, Huawei’s Mate X5 model alone captured an impressive 30% market share. It’s clear that Huawei dominates this ultra-high-end bracket within China, especially in the foldable smartphone market.

Why is Huawei described as the pacesetter in the foldable screen race? It all began with the debut of the Huawei Mate X at the Mobile World Congress in 2019, which brought foldable phones into mainstream awareness and kick-started Huawei’s explorations in this field. Today, Huawei is the only manufacturer with three types of foldable phones – inward folding, outward folding, and vertical folding – consistently leading the industry through technological innovation. Notably, after the launch of the inward-folding Huawei Mate X2 in 2022, the foldable screen market really began to boom in both quantity and quality, largely thanks to the pioneering double-swivel waterdrop hinge of the Mate X2.

From igniting the era of foldable screens to implementing key technologies like the double-swivel waterdrop hinge, Huawei has opened significant opportunities for the industry to thrive and gradually established dominance in the foldable screen market. The report points out that Huawei maintained its number one position in the domestic foldable screen market in the first half of 2023. The Huawei Mate X5, in particular, accounted for 52.37% of sales in the large-sized foldable category, making it the hit foldable screen product of the year.

Since foldable designs have come to the forefront, Huawei has been leading the pack, thanks to its continual technological innovation. For example, the Mate X5 Collector’s Edition features an exterior screen protected by groundbreaking Xuanwu tempered Kunlun Glass, a fusion of the second-generation Kunlun Glass and Xuanwu tempering technology. This glass stands out for its unique blend of durability and lightness, offering three times the scratch resistance and double the drop resistance compared to its first-generation counterpart – equating to twenty times the strength of regular glass.

Moreover, the Mate X5 Collector’s Edition’s durability is reinforced with a composite layer design. Noteworthy is its inner screen’s impact-resistant non-Newtonian fluid material, whose properties allow it to adjust to various application scenarios, improving its impact resistance. Its reliability has been recognized with a Swiss SGS gold standard five-star scratch and drop-resistance certification, making it one of the most trustworthy smartphones upon its release.

In addition to these advances, the Mate X5 has also taken foldable screen reliability to new heights with features like IPX8 water-resistance and wet-touch control capabilities.

Beyond redefining reliability, Huawei leverages its communication expertise and the ecosystem built on HarmonyOS 4. The Mate X5 features “Sensing Communication” for smooth internet experiences, even in signal-challenged areas such as underground parking lots, high-speed trains, and concert venues, supported by dual-direction Beidou satellite messaging that keeps users connected even without ground signal coverage.

From technology to user experience, from ecosystem to industry, Huawei foldable smartphones have introduced a new chapter for foldable mobile technology with an inclusive approach. Far from adopting a narrowly selfish stance, Huawei continues to lead industry development with a vision for the greater good. As Huawei continues to cultivate its presence in the foldable screen market, we can look forward to more groundbreaking products that will lead the foldable screen industry towards high-quality development.

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