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The Samsung Galaxy S series has always been more than just a line of smartphones; it has been synonymous with high-end Android devices globally. On January 25, 2024, the much-anticipated new generation of Samsung’s flagship smartphone Galaxy S24 series officially hit the Chinese market. Continuing the strategy of its predecessors, the top Galaxy S24 lineup includes the Samsung Galaxy S24 Ultra, Galaxy S24+, and the Galaxy S24.
The entire series features comprehensive enhancements, from body design, hardware specs, camera capabilities, to various functionalities. But this year, Samsung made a groundbreaking move by introducing an industry-disrupting innovation: the all-new Galaxy AI. Powered by AI, this new suite of features offers generative editing, note-taking assistance, transcription assistance, and real-time translation during calls, delivering an unprecedented level of convenience and smart services. With this initiative, Samsung has grounded AI industrial achievements into a tangible user experience, driving the evolution of the smartphone industry.
Galaxy AI: Revolutionizing the User Experience
Communication is a fundamental function of phones, and the Galaxy S24 series shatters language barriers with its native call application featuring real-time translation. Without third-party apps, users can see audio and text translations live during calls, currently supporting 13 languages, including Chinese, English, Korean, Vietnamese, Spanish, etc. Moreover, with localized AI side processing, translation and call logs are kept only on the device, ensuring user privacy.
For the working professional, the Galaxy S24’s Writing Assistant is an office essential, supporting not just real-time text translation but content creation tailored to different styles or tones necessary for business or social contexts. Furthermore, powered by Galaxy AI, the Note Assistant in Samsung Notes intelligently creates note templates based on different scenarios and generates summaries and covers based on the content. The Transcription Assistant in voice recording apps can convert speech to text and translate recorded content, even formulating content outlines, thus enhancing efficiency.
The Instant Circle Search feature of the Samsung Galaxy S24 series breaks free from the cumbersome reliance on search bars or jumping to a specific app. Whether dealing with images, videos, or text, users just need to long-press the Home button and then select, highlight, draw, or tap on the content on the screen to quickly pull up search results. Paired with the Galaxy’s exclusive S Pen, the searching experience becomes even more efficient.
AI-Enhanced Imaging Ignites Creative Potential
With its vast industrial chain and technological expertise, camera capabilities have always been a strong suit for the Galaxy S series. In addition to introducing a formidable imaging system, the Galaxy AI technology empowers the S24 series even further. The AI-driven Ultra Vision Engine is Samsung’s new suite of AI image tools, providing users with an unbridled creative experience at every stage, from capturing and editing to sharing.
The Galaxy S24 Ultra stands out with its superior camera setup, boasting Samsung’s most powerful quad-telephoto system so far, including a 200-megapixel wide-angle camera, 12-megapixel ultra-wide, 10-megapixel 3X optical zoom, and 50-megapixel 5X optical & 10X digital zoom. This setup allows users to capture crisp details at any range, improving long-range night photography and offering up to 10x zoomed-in shots. With enhanced digital zoom, images even at 100x remain sharp and clear. Plus, the powerful anti-shake for telephoto lenses ensures wider, more stable angles and reduces blur during zoom, capturing breathtaking high-quality images.
With Galaxy AI built into every aspect, users can bring to life even those carefully shot but unsatisfying photos through AI-Powered Generative Editing. Whether correcting tilted frames or repositioning picture elements, users can effortlessly recreate their ideal scenes even if they’ve missed the perfect shot.
Overall Performance Upgrade for an Enhanced Experience
The overall performance of a smartphone significantly influences user satisfaction. Besides smooth experiences in high-load applications like gaming, high-definition video playback, and multitasking, features like the screen and battery life are crucial. Samsung Galaxy S24 models are designed to excel without any weak points.
Samsung Galaxy S24 series brought innovative updates to components like the chipset and display for an effortlessly smooth experience. The Galaxy S24 Ultra is powered by the third-generation Snapdragon 8 Mobile Platform (for Galaxy), boasting enhanced performance in CPU, GPU, and NPU, providing substantial computational power to support rich AI applications. To maximize flagship performance, the S24 Ultra features a VC heat spreader 1.9 times larger than its predecessor, ensuring sustained high performance and a superior gaming experience.
Moreover, Galaxy S24 and S24+ use armored aluminum frames with Corning Gorilla Glass Victus 2, while the S24 Ultra features a titanium metal frame with Corning Gorilla Armor, further enhancing durability. All models are IP68 certified for dust and water resistance.
The display on the Galaxy S24 series is top-tier, supporting a 1-120Hz adaptive refresh rate. Galaxy S24 and S24+ have increased screen sizes to 6.2 and 6.7 inches, respectively, due to slimmer bezels, and the S24 Ultra comes with a flatter 6.8-inch display. The S24+ also has upgraded its screen resolution to QHD+ for a more immersive visual experience, and they feature the brightest displays ever on Galaxy devices, with peak brightness at 2600 nits, complemented by Vision Booster technology that enhances contrast and color for a vibrant display.
With Galaxy AI, the Galaxy S24 series maintains a sleek, minimalist design with thin profiles and smooth, unified lines combined with a satin-textured finish to exude luxury and comfort. The color palette is inspired by the beauty of natural mineral elements, channeling the vibrancy of life.
Committed to serving Chinese consumers, localization is a key aspect of Samsung’s strategy. To accelerate localization efforts, Samsung has extensively collaborated in areas such as product development, marketing, and service to create offerings tailored to the needs of Chinese users. The newly released Galaxy S24 series partnered with Baidu for in-depth research on smartphone use-cases and big model integration, delivering AI applications based on Baidu’s Qianfan platform. Additionally, Samsung collaborates with Meitu to leverage their self-developed AI visual model for various functions. These strategic partnerships with local companies aim to expand the exceptional experiences of the Galaxy S24 series to more users.
Over the past year, AI technology has spurred a new wave of technological innovation and industry transformation, with China’s generative AI market demonstrating fierce competition. Entering 2024, as generative AI applications become practical, AI-integrated devices are poised for rapid growth. IDC projects that AI phones will account for a growing share of AI devices in 2024, and they’re expected to become the AI devices with the highest assembly ratios. Unquestionably, how end-user devices integrate AI is a principal focus of tech giants, and 2024 is set to be the key kickoff year for global AI smartphones.
Samsung, a behemoth in the mobile phone industry, launched its “first salvo” of the New Year with the innovative Galaxy S24 series. Armed with Galaxy AI, the series elevates creativity, productivity, and possibilities to a new level, offering a dazzling interactive experience intended to make every aspect of user experience smarter and more convenient. This paves the way for the inaugural year of the global AI smartphone era.