Intensified Competition in the Smartphone Industry Leads to Price Reductions
The competition in the smartphone industry has intensified, with new models released at the end of last year already starting to see price cuts. The phones released in the first half of last year have even experienced price drops exceeding 1,000 yuan. Logically, flagship bestsellers shouldn’t see a price reduction because they have no trouble selling, but it’s precisely these popular phones that are seeing price drops.
In order to enhance product competitiveness, increase cost-effectiveness, and squeeze the living space of competitors, smartphone manufacturers will adjust the prices of popular products in a timely manner, with prices becoming lower and lower. Although the profit margin of the products has decreased, the sales volume has increased, resulting in overall profit not being low.
If faced with this situation, it’s worth taking advantage of when the time is right; it can be considered “picking up bargains.”
The Redmi K60 is a phone that’s perfect for “picking up bargains.”
This phone is truly a popular flagship, with sales exceeding 300,000 units within the first 5 minutes of its initial release. The number of reviews on JD.com has also surpassed one million, making it the most popular mid-range Android flagship.
The Redmi K60 series includes three models: K60E, K60, and K60 Pro. The K60E is equipped with the Dimensity 8200 processor, a rear 64 million pixel triple camera, a built-in 5500mAh battery, and supports 67W wired fast charging. The price of the 8GB+128GB version is 2199 yuan.
The Redmi K70E is an upgraded version of the K60E, with the processor upgraded from Dimensity 8200 to Dimensity 8300, yet the price has been reduced from 2199 yuan to 1999 yuan. Not only is there an increase in specifications without an increase in price, but there’s also a price reduction.
The Redmi K60 Pro is equipped with the Snapdragon 8Gen2 processor and has been discontinued early.
The three phones have one thing in common, which is the 6.67-inch 2K resolution screen. The difference lies in the fact that the K60 Pro uses a 2K screen from Samsung, while the K60 and K60E use AMOLED screens from China Star Optoelectronics (CSOT).
Domestically produced screens have a price advantage, while Samsung screens offer better display quality.
The screen of the Redmi K60 is equipped with self-developed high-brightness engine, supports 120Hz high refresh rate, and has a peak brightness of up to 1400nit.
Adjusted individually before leaving the factory, the color accuracy and display effect are impressive. It has esports-grade precise touch, smooth operation, fast response, and minimal erroneous touches. It also supports automatic brightness adjustment of up to 16,000 levels and 1920Hz high-frequency PWM dimming, making it eye-friendly and non-fatiguing for long-time viewing.
In terms of performance, the Redmi K60 is equipped with the Snapdragon 8+ Gen1, scoring over 1.1 million on AnTuTu, and features a 5000mm² large esports-grade stainless steel VC liquid cooling, delivering powerful heat dissipation that allows for prolonged gaming without pressure.
The Redmi K60 also has the Xiaomi HyperEngine, with Genshin Impact averaging a framerate of 55.29fps without fluctuations in brightness and clear picture quality.
In terms of imaging, the primary camera of the Redmi K60 is the same 64-megapixel OV64 sensor as the Redmi K70E, with a sensor area of 1/2 inch and support for OIS optical image stabilization.
The Redmi K60 is simply a high-cost-performance flagship and cannot use a large bottom main camera. Only the K60 Pro in the entire K60 series uses the same Sony IMX800 sensor as the Xiaomi 13, while the K60 uses the lower-cost OIV64B. Although the bottom is a bit smaller, the imaging effect is not inferior.
In addition to the OV64B, the Redmi K60 also has an 8-megapixel ultra-wide-angle and a 2-megapixel macro lens. It has a built-in 5500mAh battery, supports 67W wired fast charging, and 30W wireless fast charging.
Although the 30W wireless fast charging is not as fast as the 50W of flagship phones, it’s still available. As some netizens say, although I don’t use it, you can’t not have it.
A considerable number of Mi fans have complained that the Redmi K70 series does not support wireless charging.
Lu Weibing wanted to popularize wireless charging, but it was only insisted on for one generation. However, it’s because of this that the cost-effectiveness of the Redmi K60 is higher. Coupled with the recent significant price adjustments, the 16GB+512GB version is now selling for only 2134 yuan, a whopping 1465 yuan lower than the initial price of 3599 yuan. The 16GB+256GB version has been reduced to the level of budget phones, selling for only 1906 yuan compared to the initial price of 2999 yuan.
If you are looking for powerful performance, wireless charging, and have a limited budget, then the Redmi K60 is definitely the top choice.