According to information from the IT House, a source familiar with Apple’s sales data revealed that Apple has sold more than 200,000 units of the Vision Pro headset. Apple began accepting pre-orders for the Vision Pro on January 19, and it has been on sale in the United States for 10 days.
Recently, analyst Ming-Chi Kuo claimed that during the pre-order weekend, it is estimated that Apple’s Vision Pro sales reached 160,000 to 180,000 units, so sales may have slowed since then.
However, on the day of the pre-order launch, the Vision Pro headset, which could be delivered the same day, sold out within hours. This was followed by in-store pickup options. Therefore, after the initial surge in orders, interest in this headset may have waned.
Following the lifting of media review embargoes on the Vision Pro headset, it is expected to drive more sales. Additionally, after actual consumers begin sharing their experiences, the sales volume may increase.
Kuo stated that due to the niche market for this device, demand for it may decrease rapidly. Priced at $3,500, the headset is beyond the budget of many consumers. There are rumors that due to the high price and production difficulties of the Vision Pro, Apple is prepared for limited sales.
The market expects Apple to produce 500,000 units of the Vision Pro headset, but whether they can sell all of them remains to be seen.
(Proofread by Zhang Jie)