Samsung Galaxy S24 Series and Aqara Collaboration in Smart Home Industry
On January 25th, the launch event of the Samsung Galaxy S24 series in China captured nationwide attention. Not only did it unveil the latest Galaxy S24 series products, but it also emphasized the deep collaboration between Aqara and Samsung SmartThings platforms in the smart home industry.
During the event, the Vice President of User Experience Strategy for Samsung Electronics in Greater China, Xu Yuanmo, emphasized, “We have a deep collaboration with Aqara and will leverage the Matter Bridge to connect more IoT devices to the SmartThings platform via bridging.” This not only lauds Aqara’s technological capabilities but also signifies that both parties will provide a more seamless whole-home smart experience for global users.
At the event, the Aqara Hub M3, as a focal product, garnered widespread attention due to its outstanding performance. This revolutionary product, with its centralized-distributed hub, local automation, support for multiple protocols, and the debut of the Ark technology 2.0, has opened up new frontiers for the smart home experience. The Aqara Hub M3 not only solidifies Aqara’s leadership position in the smart home industry but also injects new vitality into this collaboration.
It is understood that since 2022, the two parties have established a strategic partnership, dedicated to jointly driving the development of the smart home industry. Through the WWST program and the new Matter standard, Aqara and Samsung continue to explore innovative solutions aimed at achieving a richer, seamless interconnected smart home experience. At SDC 2022, Samsung announced that Aqara was among the first manufacturers to participate in the SmartThings Early Access Program. At SDC23, Cathy You, Senior Vice President of Aqara, was invited to attend and deliver a keynote speech, further deepening the cooperative relationship. Aqara’s increasingly seamless integration of smart home devices with Samsung SmartThings aims to promote the global application of secure, healthy, comfortable, and low-carbon sustainable smart living.
As an important partner of Samsung, Aqara has been invited to co-appear at various major events on multiple occasions. This joint appearance at the launch event vividly demonstrates the close collaboration between the two parties. The cooperation is rooted in their deep collaboration in technology, products, and market strategy, jointly committed to creating a smarter and more convenient smart home experience. Aqara, as a close partner of Samsung, also showcases the remarkable influence of Chinese smart home companies in the global market.
Once again, Aqara and Samsung have come together at the Samsung Galaxy S24 launch event to inject new vitality into the smart home industry. This deep collaboration is not only about brand synergy but also about a shared mission to create a more intelligent and convenient life for global users. Looking ahead, we anticipate that Aqara and other international giants, including Samsung, will continue to maintain close cooperation to jointly drive the global development of smart homes.