Every month, new smartphones enter the mobile industry. If a new device performs well enough, it can even cause a significant increase in shipments for that brand, directly securing the top spot in terms of sales for that month. The Huawei Mate60 flagship series is a prime example. In September of last year, with the release of the Huawei Mate60 series, Huawei’s smartphone shipments skyrocketed and took the top spot in the domestic market. However, this first-place position did not last long. Thanks to the new iPhones, Apple surpassed Huawei and became the top smartphone brand in terms of shipments in the domestic market.
Initially, it was expected that this situation would continue until the end of 2023. After all, the peak sales period for iPhones is usually the first three months, and in previous years, Apple’s market share in China has consistently ranked first in the fourth quarter, thanks to the release of new iPhone models. However, this year, there has been a surprising change. The latest smartphone market share rankings have been released, and in December 2023, Huawei’s smartphones ranked sixth in the Chinese market, with Apple only ranking second. As for the top spot, it has been taken by a dark horse.
That dark horse is Xiaomi. This result has surprised many people because Xiaomi’s market share in China has not been particularly high, and it has even been ranked fifth. However, with over 3.48 million activations and a year-on-year growth of 25.8%, Xiaomi has aggressively jumped to the top spot. Upon closer examination, it is not surprising to see this happening. Xiaomi had a blockbuster model launched this month, the Redmi K70 series, which sold over 600,000 units within just 5 minutes.
As the flagship smartphone of Redmi, Xiaomi’s budget-friendly sub-brand known for its excellent cost-performance ratio, the Redmi K70 series maintains this reputation. Particularly, the Redmi K70E model, which has the most affordable price, takes the top spot on the latest smartphone cost-performance rankings released by the media. It can be considered the phone with the highest cost-performance ratio in the current mobile industry. The 12GB+256GB version of this phone is priced at only 1999 yuan, and now it has even been further discounted, making the cost-performance ratio even higher.
Despite its low price, this phone is indeed a flagship device. Its specifications are not lacking, including a second-generation 1.5K flagship display, a 64-megapixel triple camera with OIS optical stabilization, a 5500mAh large battery, and 90W fast charging. These specifications are impressive. Furthermore, its processor is an enhanced version of the Dimensity 8300-Ultra, with a benchmark score even exceeding 1.52 million. Coupled with Xiaomi’s latest powerful operating system, the user experience is not inferior to phones priced over 3000 yuan from some other brands.
It is precisely because of this high-cost performance new device that Xiaomi’s market share has significantly increased. Currently, due to the New Year’s sales promotion, Xiaomi has reduced the price of this new phone, and some platforms even offer subsidies. Therefore, the actual price for the 12GB+256GB version is as low as 1760 yuan. Even the high-end 16GB+1TB version is priced at only 2248 yuan. Originally, although this new flagship had high cost performance, there were still some smartphones that could be considered its competitors. However, now it is truly unrivaled in terms of cost performance.