Huawei Makes Strong Comeback in China Smartphone Market
On February 4, market research firm Counterpoint Research revealed its latest data showing that Huawei made a strong comeback in the Chinese market by topping smartphone sales in the first two weeks of 2024. Since facing US sanctions in 2019, Huawei’s market share had been declining, and this recent achievement marks its first return to the throne.
Counterpoint attributes Huawei’s regaining the crown in the Chinese smartphone market to several key factors:
Firstly, the Mate 60 series, equipped with its self-developed Kirin 9000S chip, played a crucial role in Huawei’s recent success.
On August 30, 2023, the Mate 60 standard version pre-sale page was launched on the Huawei Mall. On September 3, the Mate 60 Pro went on sale. At 18:08, just one minute after being available on platforms like Huawei Mall, Taobao, Tmall, and JD, all color variants were sold out. The Mate 60 series remained highly popular, becoming a hot topic across the internet upon release. Additionally, its strong brand loyalty and the successful launch of the HarmonyOS operating system also contributed to its success.
Secondly, Chinese brands are moving towards the high-end market.
In 2023, the high-end smartphone market in China grew by 27%. Apple maintained its market leadership with outstanding performance in the first half of 2023. However, starting from the third quarter of 2023, Apple’s market share began to be eroded by Huawei and other Chinese brands. It is expected that Chinese brands will continue to strengthen their presence in the high-end market.
Counterpoint also noted that despite Huawei’s strong return, the market competition remains fierce. Chinese brands like Xiaomi, OPPO, and vivo are continuously introducing new models in the high-end market, posing challenges to international giants like Apple and Samsung.
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For 1568 days, from May 15, 2019 when the US Department of Commerce announced sanctions against Huawei by adding it to the “Entity List,” to the sudden release of the Mate 60 series, a total of 1568 days have passed. Huawei’s recapturing of the top spot in Chinese smartphone sales after its comeback not only signifies the market’s recognition of its brand and products but also demonstrates the strong vitality and resilience of Chinese companies like Huawei, showing that they can blossom and thrive in various fields even amidst being targeted and besieged.