Samsung: S24 to See Double-Digit Growth, Gaining on Apple

Mobile News from China

Last year, Samsung failed to secure the top spot in smartphone sales for the first time in 13 years. From the first quarter to the third quarter, Samsung had maintained its position, but Apple turned the tables in the fourth quarter. Roh Tae-moon, President of Samsung Electronics’ Mobile Experience (MX) division, stated, “We are preparing to take measures to enhance competitiveness in all areas to regain market share.”

Samsung news

On January 18, Samsung launched three new models of the S24 series. President Roh mentioned, “Compared to the previous generation, we expect the S24 series to achieve double-digit growth in sales. We believe that AI smartphones can surpass Apple right from the start. In the era of mobile AI, Galaxy AI will set a global standard and grow along with the development of AI.” “We will be able to regain momentum,” he emphasized.

He further added, “We are considering the fundamental competitiveness in all fields, as well as the experience and value provided to consumers. We are preparing to take measures to strengthen competitiveness in all areas to regain market share.”

Samsung S24

The prices of Samsung S24 and S24+ remain the same as their predecessors. President Roh stated, “The economic environment is not favorable, with rising raw material prices, but to ease the burden on consumers, the prices of the base and Plus models remain the same as the previous models,” and added, “Adopting ‘Exynos 2400’ is not to cut costs; it is superior to the previous model.” “You will be able to see its excellent performance with your own eyes,” he said.

According to a report released by market research firm IDC, in 2023, Apple’s market share reached 20.1%, ranking first with shipments of 234.6 million units throughout the year. This marks the first time Apple has ever secured the top spot for the year and the first time since 2010 that a company other than Samsung has taken the lead. Samsung’s shipments were 226.6 million units, with a market share of 19.4%, ranking second.

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