Huawei Leads Foldable Market for 4 Years

On February 22, 2024, Huawei hosted the Huawei Pocket 2 Fashion Gala in Sanya, unveiling its latest petite flagship foldable smartphone—the Huawei Pocket 2. The event brought dual triumphs for Huawei; Richard Yu, Huawei’s Executive Director, CEO of the Consumer BG, and Chairman of the Smart Car Solutions BU, announced at the gala that Huawei leads the foldable smartphone market with a shipment volume placing them at number one, holding a market share of 51.2%, and topping consumer satisfaction ratings. This marks the fourth consecutive year Huawei has led in market share. Additionally, Huawei surpassed Apple for the first time in 14 years, securing the top spot in shipments in China’s tablet market.

During the event, Richard Yu stated, “The Huawei Pocket 2 is designed to be a work of technological art in the smartphone realm, setting a new benchmark in tech aesthetics. We are committed to continuous innovation and aim to provide consumers with the ultimate high-end tech experience with the Huawei Pocket 2.”

Introducing the New Flagship Foldable: HUAWEI Pocket 2

The HUAWEI Pocket 2 infuses the opulent beauty of natural treasures into a tech-centric phone with its unique “Pearl Double Loop” outer display design and showcases the mysterious and stunning Tahitian Grey color through meticulous craftsmanship. Huawei has also partnered with top artist Iris van Herpen to create an art-edition HUAWEI Pocket 2, offering consumers a visually stunning 3D spatial art experience. Featuring the industry’s first Waterdrop Hinge by Xuanwu, the HUAWEI Pocket 2 boasts an exclusive floating screen design and uses ultra-strong rocket steel at the fold to provide a smooth and reliable usage experience. In terms of imaging, HUAWEI Pocket 2 introduces the first full-focus XMAGE Quad-Camera system in the petite foldable sector, with the largest light intake, the first-ever 3x optical long-focus lens, and the second-generation Hyperspectral Imaging System in the mobile industry, offering unparalleled ultraviolet light sensing capability and supporting high-precision sunscreen detection, leading a revolution in mobile imaging capabilities.

“Flat as a Slab Phone”

Since the advent of foldable screens, flatness and reliability have been core challenges in the industry. HUAWEI Pocket 2 breaks through these barriers with a series of industry-first innovations and materials, achieving exceptional flatness and reliability. Regarding flatness, the Waterdrop Hinge by Xuanwu introduces a novel approach by eliminating the traditional three-panel structure, and this new foldable series even brings the deepest water resistance currently available in folding phones with an IPX8 rating at two meters. Yu described the new product at the event as, “The Huawei miniature foldable feels as flat as a slab phone.”

Cutting-edge Technology Sets New Industry Benchmark

In imaging capabilities, the HUAWEI Pocket 2 includes the first petite foldable full-focus XMAGE Quad-Camera system, featuring a 50-megapixel ultra-sensory main camera with a large F1.6 aperture for the most impressive light intake in its class, complemented by the new OIS anti-shake technology, delivering exceptional shooting performance across all scenarios, including portraits, night scenes, and dynamic capturing. The device also has the first 3x optical long-focus lens for petite foldables, supporting an 80mm prime portrait focal length, offering users a wider and richer creative space.

The outstanding imaging strengths of the Huawei Pocket 2 extend beyond continuous breakthroughs in photography to the second-generation hyperspectral camera, the industry’s strongest in ultraviolet light sensitivity, paired with an AI fusion perception algorithm for a new comprehensive and robust sunscreen detection experience, enabling precise ultraviolet intensity measurement, sunscreen application checks, and freckle detection.

The Huawei Pocket 2 also becomes the industry’s first petite foldable flagship to support bidirectional Beidou satellite messaging. Moreover, the device introduces a series of innovations in battery life, thermal management, and more.

Celebrities Zhuang Dafei, Wang Anyu, and Chen Duling Testify to the Experience

As fashion experience officers for the Huawei Pocket 2, actors Zhuang Dafei, Wang Anyu, and Chen Duling attended the Huawei Pocket 2 Fashion Gala to share their personal experiences with Huawei Pocket 2’s authentic sensing main camera selfies, full-focus XMAGE Quad-Camera, and sunscreen detection functionality.

Zhuang Dafei often shares selfies on social media and believes that selfies not only capture moments of life but also represent self-expression. To her, capturing the most authentic self is crucial, and the Huawei Pocket 2’s authentic sensing main camera selfies not only clearly and finely restore portrait details but also retain the natural texture of the skin, giving her a brand-new authentic selfie experience.

Beyond his acting career, Wang Anyu is an enthusiastic photographer. He regards the Tahitian Grey HUAWEI Pocket 2 not just as a unique and stylish smartphone but also as a powerful tool for producing excellent photography.

With gasps of amazement from the audience, Chen Duling continued to entice participants, praising the Rococo White texture of Huawei Pocket 2’s back, which has a unique beauty that makes each device a personalized Pocket, as well as serving as a very effective sunscreen aide with UV intensity and sunscreen application detection, and even skin analysis report generation, leading to great sunscreen detection experiences.

For Zhuang Dafei, Wang Anyu, and Chen Duling, the appeal of the Huawei Pocket 2 lies not just in its fashionably versatile appearance; they were also amazed at its remarkable performance in real-life scenarios, mitigating their concerns about subpar experiences with petite foldables, and even augmenting their appreciation for the entire category of foldable screens.

The Huawei Pocket 2 and the art edition will be available for pre-sale starting at 18:08 on February 22, 2024, and the official sale will begin at 10:08 on March 1, 2024, with prices starting from 7499 yuan.

This article represents the author’s opinion and does not reflect the position of this publication.

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