Lei returns after 3 years! Xiaomi SU7 out Mar 28 | Xiaomi stock up 10%

Don’t forget to check out the video at the end!

Today, after a long period of exposure, Xiaomi’s first car product under its belt, the Xiaomi SU7, has finally officially announced its launch date.

Xiaomi’s official car account announced: On March 28, the Xiaomi SU7 will be officially launched. True to the three-year commitment, launch means delivery, and delivery means mass production. Reservations are now open simultaneously in 29 cities and 59 stores nationwide.

Covered cities include:

Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou, Chengdu, Suzhou, Nanjing, Wenzhou, Ningbo, Wuxi, Chongqing, Foshan, Dongguan, Xi’an, Zhengzhou, Tianjin, Xiamen, Hefei, Changsha, Qingdao, Haikou, Shijiazhuang, Kunming, Fuzhou, Taiyuan, Nanchang, Shenyang.

The test drive will start on March 25, 2024. The specific list of stores is as follows:

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(Pictures can be enlarged by clicking)

Meanwhile, Xiaomi’s founder, chairman, and CEO Lei Jun expressed:

“Very soon, we will celebrate the third anniversary of Xiaomi’s car-making. ‘Fighting for Xiaomi cars’ has always been our motivation, we must create a great car!

On March 28, the Xiaomi SU7 will be officially released. This is our three-year commitment. If you want a car that embodies cutting-edge smart technology and delivers an excellent driving experience, I believe the Xiaomi SU7 will be your top choice!”

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For Xiaomi’s car division, the current automotive market competition is quite fierce. Increased competition, accelerated technological innovation, pricing competition, and other factors may all impact the development of Xiaomi’s cars.

Lei Jun also addressed this in the latest teaser:

“Many friends have been asking recently, the industry competition is intense now, does Xiaomi have confidence in opening up the market? Of course, we do because we are Xiaomi Cars, and we are fully prepared.

From zero to one, Xiaomi Cars’ growth stage and user expectations faced 14 years ago when Xiaomi phones went from zero to one are very different. Xiaomi Cars need to bring something different, with the most crucial aspect being smart technology. I also believe this is what everyone truly expects from Xiaomi and new energy vehicles.”

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In fact, Xiaomi’s car-making division has its own advantages. According to the information previously revealed by Xiaomi officials, Xiaomi is confident about the upcoming Xiaomi SU7.

In March 2021, Xiaomi confirmed its entry into car making at the Spring new product launch event, announcing its official entry into the intelligent electric vehicle industry and a planned investment of 10 billion US dollars in the next ten years, with an initial investment of 10 billion RMB.

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Now, in March 2024, three years later, Xiaomi’s first car product is about to arrive as scheduled, and external interest in Xiaomi’s car products is steadily increasing.

With Xiaomi’s car announcing the new product launch time this morning, Xiaomi’s stock price started to rise. In the afternoon, #Xiaomi Group rose more than 10%# became a trending topic.

Reported by Sina Finance, Xiaomi Group (01810.HK) rose more than 10% in the afternoon, with a turnover exceeding 2 billion Hong Kong dollars.

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It is reported that the dimensions of the Xiaomi SU7 are 4997×1963×1440mm, with a wheelbase of 3000mm, positioned as a high-performance ecological technological sedan in the C segment. It has a drag coefficient of Cd 0.195, presenting a sports car stance. It features iconic ‘米’ shaped headlights, halo taillights, and comes in three color options: Gulf Blue, Elegant Grey, and Olive Green.

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In terms of the cabin, the new car adopts a surround-type cabin design, with a total glass area of 5.35m², retaining physical buttons, a classic steering wheel design, sporty seats, dynamic ambient lighting, and a Dolby sound system.

As for performance, the new car’s dual-motor all-wheel-drive version achieves 0-100km/h acceleration in 2.78 seconds, with a top speed of 265km/h, along with a Boost mode and customizable driving modes with unlimited flexibility.

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Taking into account the current information, the official release of the Xiaomi SU7 is drawing closer. Are you optimistic about the sales performance of Xiaomi’s first car product?

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