Honor Magic6 RSR Porsche Sold Out; JD x OPPO Big Deal

Technology Digest

The Honor Magic6 RSR Porsche was officially launched on March 22 with a price tag of 9999 yuan.

Demand for this smartphone was so high on the first day that it quickly sold out. The next round of sales is scheduled for 10:08 a.m. on March 29, as per the information on the Honor online store.

Zhao Ming, the CEO of Honor, shared on Weibo that the Honor Magic6 RSR Porsche almost sold out both online and offline within a day of its initial release. He mentioned that the consumers’ enthusiasm for this product exceeded expectations, demonstrating strong support for cutting-edge products and innovation. Honor is committed to continuing their efforts to meet this demand.

One of the key highlights of this new product is the debut of the Honor Glare Oasis Eye Protection Screen. This screen features the Tandem dual-stack serial OLED architecture, enabling lower power consumption, reduced aging rates, and smaller electric currents under the same luminance levels.

Tests have revealed that the power-saving benefits of the Honor Glare Oasis Eye Protection Screen increase as the screen brightness setting goes up, with potential savings of up to 40%.

Moreover, through algorithmic enhancements, the screen incorporates pixel-level dynamic compensation technology, boosting screen longevity by up to six times. Even after three years of regular use, the screen’s brightness degradation rate remains below 1%, far surpassing conventional standards even after long-term usage.

In terms of specifications, the Honor Magic6 RSR Porsche boasts a 6.8-inch display with a resolution of 1280 x 2800. The rear camera setup includes a 50-megapixel wide-angle camera (supporting LOFIC technology with OIS optical image stabilization), a 180-megapixel periscopic telephoto camera (with OIS optical image stabilization), a 50-megapixel ultra-wide-angle camera, and a laser radar array autofocus system, with a battery capacity of 5600mAh.



A strategic cooperation agreement signing ceremony between JD and OPPO was held, aiming to achieve a 100% year-on-year sales growth in JD’s channels for OPPO over the next three years.

During the signing ceremony, Liu Zuohu, OPPO’s Senior Vice President and Chief Product Officer, mentioned that online breakthrough in 2024 is a crucial strategy for OPPO in China, with JD being the optimal partner to realize this goal.

With joint efforts, he confidently expressed his belief in achieving the target of a 100% year-on-year sales growth over the next three years.


Under the agreement, JD and OPPO will deepen their strategic cooperation in four key dimensions: products, marketing, services, and channels, leveraging each other’s strengths to expand their market reach.

OPPO will actively engage in JD’s 2024 new product plan and the Special Support Plan for Trade-Ins and Accelerated Renewal through AI.

In terms of product development, the collaboration will focus on innovating, optimizing the structure and layout of OPPO phones, OnePlus phones, OPPO tablets, and other digital products to provide more customized products and benefits.

Through the “One Step Ahead” plan, JD aims to offer consumers an exclusive experience of getting new products first, enjoying benefits in advance, and receiving early discounts.

Regarding services, the focus will be on enhancing the entire shopping experience and increasing resources for trade-in subsidies.

In the channel dimension, leveraging JD’s strong omnichannel capabilities in 3C digital and OPPO’s robust offline store network, they will provide consumers with a new shopping experience through JD’s fast delivery service and diverse fulfillment options.

It is reported that OPPO’s foldable phone sales on JD saw a 100% year-on-year increase in 2023, while sales of OnePlus phones surged by nearly 200%.

Currently, OPPO’s products are available in over 500 offline JD digital stores, including JD Home, and more than 1700 OPPO brand stores have been successfully integrated with JD’s express delivery services, achieving a 200% year-on-year sales growth in 2023.

Note: The information provided is compiled from various sources including Kuai Technology.

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