Homegrown CMOS Chips, Backed by Huawei and Xiaomi, Challenge Sony, Samsung

Analysis of 2023 Global Smartphone CMOS Chip Market

Recently, an analysis report on the 2023 global smartphone CMOS chip market was released by an organization.

According to the data, the global CMOS chip market size in 2023 was around $140 billion, showing a slight increase. Sony dominated the market with over 55% market share, followed by Samsung in the second position, and then the domestic brand Huawei.

However, Huawei’s performance in 2023 was not very impressive, with a market share of less than 10%.

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Why did Huawei not perform well? The reason lies in the decline in smartphone sales in 2023, as well as the not particularly strong performance of domestic smartphones. Most of the devices using Huawei chips are domestically produced, naturally affecting Huawei’s performance.

In 2023, Apple significantly increased its sales due to price reductions, and since Apple mostly uses Sony’s CMOS chips, Sony’s performance was better.

However, by 2024, the situation had changed again, with Huawei seeming to make a comeback.

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On one hand, Huawei’s return led to a rapid increase in sales while Apple’s sales were declining, thus naturally affecting Sony’s sales. Brands like Huawei and Xiaomi are now supporting Huawei, stocking up on Huawei chips, which naturally positively impacts Huawei’s sales.

Furthermore, Huawei recently introduced a brand-new high-end image sensor—the Huawei OV50K 50MP image sensor. This sensor, with a size of 1/1.3 inches and 1.2μm pixels, incorporates Huawei’s PureCel®plus-s stacked technology as well as its patented TheiaCel™ technology, which provides outstanding HDR performance under challenging lighting conditions in a single exposure.

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It is claimed that with this technology, it can offer super-fast auto focus capability with support for Quad Phase Detection (QPD) and 2×2 PDAF (Phase Detection Auto Focus), alongside many other new features.

Devices like the Honor Magic 6 Ultimate Edition have already adopted this CMOS chip, and more domestic smartphone manufacturers are expected to use this chip in their flagship devices.

Therefore, it is foreseeable that with the support from domestic smartphone manufacturers, Huawei is truly set to challenge the positions of Sony and Samsung in the near future. While surpassing Sony may still be a bit distant, surpassing Samsung might not be too far off, and it might not be long before it actually happens.

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