Huawei Fights Back with 512GB + 108MP Camera + HarmonyOS 4.0, Priced as Low as 1625 Yuan

In an industry where market share is already saturated, improving performance for a brand is quite challenging as it involves taking away market share from other brands. However, surviving in such a competitive landscape is no easy feat. In a saturated smartphone industry, brands like Xiaomi, OPPO, Vivo, and even Apple experienced significant growth in market share in the past few years. This unexpected growth was mainly due to restrictions imposed on Huawei, leading to many of its market shares being divided among other brands.

Previously, Huawei held the top spot in market share rankings in China and had the potential to surpass Samsung globally. However, by relinquishing market share, Huawei inadvertently allowed other brands to thrive. Nevertheless, instead of being defeated, Huawei emerged stronger. Not only did they successfully develop HarmonyOS but also made breakthroughs in processor technology. Now, Huawei has begun to fight back. Numerous new Huawei models are being launched, and the company is even willing to reduce prices for older models, with the Huawei nova11 SE being a prime example.

For those closely following the smartphone industry, the Huawei nova11 SE is a well-known model. Initially, this phone received criticism upon its release for carrying a Snapdragon 680 processor and being priced starting at 1999 yuan, which was twice as expensive as similar phones from competitors with the same processor. However, through price reductions, this model has significantly improved its cost-effectiveness, making it appealing to many consumers. Therefore, it represents a significant turnaround for Huawei during this comeback process.

Looking solely at the processor, the pricing of this phone may seem relatively high. However, a smartphone is more than just its processor. Huawei priced this model at 1999 yuan because it delivers decent performance in various aspects, especially in camera quality. Among Huawei’s budget models, this phone offers the best camera performance, featuring a triple rear camera setup with 108MP sensors and a 32MP front camera for high-quality selfies. Coupled with Huawei’s imaging algorithms, the photos captured display clarity and beautiful color rendering.

Additionally, this phone adopts a sleek and trendy design with a thickness of only 7.39mm, resembling the premium flagship Huawei P50. The screen is an OLED display with eye protection and vibrant colors, featuring a nearly bezel-less design with a screen-to-body ratio of 91.85%. Moreover, the phone supports Huawei’s 66W super-fast charging. Despite the Snapdragon 680 being a lower-end processor, this phone comes pre-equipped with the latest HarmonyOS 4.0, ensuring a reliable user experience and long-term smooth performance.

Previously priced at 1999 yuan, the competitiveness of the Huawei nova11 SE was lacking. However, with official price reductions from Huawei combined with subsidies from platforms, the price of the 256GB version has dropped to 1360 yuan, placing it in the budget phone category. Even the top-tier 512GB version is now priced at around 1625 yuan. At this point, the processor no longer seems like a weakness, and the overall cost-effectiveness of the phone is decent. Clearly, this represents a strong counterattack by Huawei, and this is just one example of their comeback strategy, with market shares of other smartphone brands expected to decline in the near future.