Lei Jun: 50% of Xiaomi SU7 owners are women

Recently, at an internal meeting in Xiaomi, Lei Jun expressed his surprise at how Xiaomi SU7 has captured the hearts of so many women, with women accounting for 30% of direct purchases. Lei Jun mentioned that these female car owners might not remember 2.78 seconds, but they are enchanted by SU7’s combination of “attractiveness + sun protection + storage.” When considering purchases made for wives/girlfriends, the total percentage of female car owners is close to 50%. It is reported that Xiaomi SU7, with its high attractiveness, colorful body, and detailed features such as sun protection and umbrella storage, has successfully broken through barriers, captivating women’s hearts with its combination of “attractiveness + sun protection + storage.”

Lei Jun's Statement

Lei Jun's Statement

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