The New HUAWEI Pura Series Makes a Splash

What’s going on? The Huawei P70 is nowhere to be found? No, the brand new HUAWEI Pura series has arrived!

Since the unexpected introduction of the “Vanguard Plan” last year, everyone has found it increasingly difficult to predict Huawei’s pattern for releasing new flagship smartphones. This time, they have made a big move, officially renaming the highly anticipated P series new phone, instantly grabbing the limelight.

Early this morning, the Huawei official Weibo account released a teaser video for the P70 series smartphones. Yu Chengdong announced that the Huawei P series is officially upgrading to “HUAWEI Pura,” with P70 being the first product of this new series.

Just two hours after the renaming video was released, Huawei once again posted a new video, officially announcing the Pura 70 series smartphones.

During the recent HarmonyOS Spring New Product Launch event, Yu Chengdong did not mention the Huawei Pura 70 series at all, leaving everyone in suspense. It turns out he was keeping this surprise up his sleeve.

However, unfortunately, the official release and launch date of the new device have not been announced yet. But with the release of the video, the P70, I mean, the Pura 70, has finally revealed a glimpse of its true appearance.

It’s worth mentioning that since the launch of the first model Ascend P1 in 2012, the Huawei P series has already had a 12-year history. So why the sudden decision to change the name?

Analyzing the situation, it seems to be related to the positioning of the new device. Obviously, it’s not just about rebranding but a profound consideration of Huawei’s future strategic layout.

Rumors have been circulating that the Pura series, internally at Huawei, has surpassed the Mate series, carrying the heavy responsibility of reclaiming the top spot in imaging.

In the video, Yu Chengdong appeared and expressed his feelings, stating that the history of the P series is the history of mobile imaging development and the evolution of technological aesthetics. This hints at a strong emphasis on design and imaging for the new device.

According to leaks, there are four test models of Huawei Pura series smartphones on the Huawei official website, namely: Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra.

Huawei has replaced the previous “large cup” Art with the suffix Ultra for the first time in a high-end flagship, hinting that the Pura 70 Ultra will bring significant improvements in specifications and user experience.

Overall, the repositioned Pura 70 series after the name change will definitely target a more high-end market compared to before.

The renaming to Pura was not groundless. There were previous rumors, and several leakers had shared screenshots of test models, clearly showing the new model as Pura, indicating a possible name change.

Digging a bit further back, Huawei applied for trademarks related to Pura and HUAWEI Pura back in 2019, with an international classification as scientific instruments. This move might be aimed at enhancing brand communication, rather than a sudden desire to change the name.

Now, the question arises: How should we pronounce “Pura”?

This question has sparked debate online. Some say that in Spanish, it means pure and beautiful, aligning with the product characteristics of the P series, so it should be pronounced as “Piu rua.” Some netizens complain that the new name is hard to pronounce.

Others suggest simply reading it as “Beautiful Series,” which would perfectly match both in terms of pronunciation and meaning with Pura.

It’s been noted by netizens that many of Huawei’s series now consist of four English letters, such as Mate, Pura, nova, and their Chinese names are quite interesting, corresponding to “美腿” (beautiful legs), “漂亮” (pretty), and “闹娃” (rowdy baby), respectively.

Therefore, after this renaming, the names of multiple series of Huawei are also becoming more unified. In fact, in the eyes of some netizens, the newly upgraded Pura will stand shoulder to shoulder with Mate, becoming a true dual-flagship.

Speaking of which, let’s take a look at the renaming history of Huawei’s smartphones. From Ascend Mate to Huawei Mate, Ascend Y to Huawei nova, Ascend G to Huawei Enjoy, and now Ascend P to Huawei Pura, it seems Pura is currently the last series to be renamed.

Now that the names are settled, what else is special about the new phone?

Let’s start with the appearance. The P series has almost always had significant innovations with each iteration, from the metal carving craftsmanship of the P9, metal drilling craftsmanship of the P10, aurora gradient design of the P20, the sky theme of the P30, to the Rococo white of the P60, each maintaining its own unique aesthetic design direction.

And from the official videos, the biggest change in appearance this time is the use of a triangular camera island design for the rear cameras.

Combining the leaked real machine materials of the standard version of the new phone already exposed on social media, the design on the back should be pretty much confirmed as per the rumors of the triangular module, thus, the design on the back should be set in stone.

It’s worth mentioning that from the pictures, the back of the phone seems to be using matte AG glass, while the camera module adopts a smooth design, very shiny.

This is a continuation of the innovation from the previous P60 Art, making it uniquely recognizable in today’s smartphone industry. What score would you give to this design?

Speaking of which, since Yu Chengdong mentioned that “the development history of the Huawei P series is the history of mobile imaging,” undoubtedly, the biggest upgrade of the Huawei Pura series this time lies in the imaging department.

After all, the area of the entire camera module is much larger than the previous generation, the improvement in photo-taking capability is obvious. According to the leaks, the top-of-the-line model of the Pura 70 series will be equipped with the Sony IMX989 sensor, marking Huawei’s first use of a one-inch large sensor.

Meanwhile, the standard model will be equipped with the OV50H main sensor, boasting 50 million pixels, equivalent to the rear main camera of the Xiaomi 14.

As a smartphone flagship focusing on imaging, the Pura 70 series is expected to come standard with a periscope telephoto lens across the board, and adopt a variable aperture design. Judging from the consistent style of the P series, the telephoto lens is expected to be one of the new phone’s killer features, coupled with Huawei’s XMEGA imaging technology, its photo-taking prowess should not be underestimated.

In terms of performance, the Pura 70 series will be powered by the Kirin 9000S processor, with the possibility of the top-of-the-line model having its own exclusive processor, needless to say, it will support 5G and satellite communication functions.

However, it’s worth noting that reportedly, the standard model of the Pura 70 series will only support Beidou short message communication, while the top-of-the-line model not only supports Beidou short message communication but also realizes communication via the TianTong-1 satellite, which has really aroused everyone’s interest.

In terms of release time, insiders revealed that the new phone is highly likely not to hold a new product launch event anymore, but to go directly online for sale this month, taking a cue from the “HUAWEI Mate 60 Pro Pioneer Program”. # Huawei’s New Pura 70 Series Poised for Success in 2024

Huawei’s Mate series creator, Li Xiaolong, has recently switched to a new phone. To maintain confidentiality, his Weibo profile now mentions “HarmonyOS device.” Previously, Li Xiaolong used a Huawei Mate 60 Pro+. Many netizens speculated in the comments section that he might be using a new product from the Pura series. Hence, the launch of this new device is likely to be imminent.

Some tech bloggers have revealed that the offline distribution of the Pura 70 series has commenced, along with the release of some of its specifications.

Moreover, according to media reports, authorized Huawei experience stores have hinted that users can reserve the phone. Customers will be informed as soon as the device arrives, based on the order of reservations. Over 100 consumers have already expressed interest. To ensure everyone gets their hands on the phone, consumers are advised to explore information through various channels and stores.

Furthermore, a salesperson from an authorized Huawei experience store in Beijing mentioned the possibility of the Pura 70 series arriving on April 18. Thus, the release date is estimated to be around these upcoming days.

Looking at the bigger picture, the overall performance of the smartphone industry in the first half of 2024 has been less than satisfactory. Seizing this opportunity, the Pura 70 series might witness a significant rise in sales.

As per industry surveys, the Chinese smartphone market experienced a significant decline in sales in the first six weeks of 2024. While Apple, OPPO, Vivo, and Xiaomi faced consecutive declines, Huawei saw a 64% increase in sales. Coupled with the launch of this new series, Huawei’s resurgence as the dominant player in the smartphone market seems quite promising.

Data from market research firm Counterpoint also indicates that in the first two weeks of 2024, Huawei briefly reclaimed the top spot in Chinese smartphone sales.

This marks Huawei’s first return to the number one position since 2019. Huawei’s regaining of market leadership can be attributed to the successful release of the Huawei Mate 60 series in August 2023.

Apart from the Mate series, subsequent releases like the Huawei Mate X5 and Huawei nova 12 series have also garnered significant sales. Supply chain sources cited by “Wall Street News” revealed that as of March 1, 2024, combined sales of the Huawei Mate 60 series and Mate X5 series had exceeded 10 million units.