On April 12th, Shokz, a leading sports headphone brand, hosted an exciting product launch event in Beijing, themed “Hear the Moment Now”. During this event, two new sports headphones were unveiled: the next-generation swimming headphones, OpenSwim Pro, and the versatile OpenFit Air for all scenarios. Yang Yun, CEO of Shokz China, along with Zhang Haofeng, the Product Director of Shokz Technology, were present at the launch, where they introduced the comprehensive upgrades from brand strategy to product planning to the attendees and media.
Pushing the Limits with OpenSwim Pro
The OpenSwim Pro, a next-gen swimming headphone, combines MP3 and Bluetooth modes in one device. It upgrades the Bluetooth to the latest 5.4 standard and increases the built-in memory to 32GB, which can store over 8,000 songs. With the Shokz App, users can easily switch between MP3 and Bluetooth modes, and manage songs through physical buttons on the device, making it usable even underwater.
The OpenSwim Pro features a lightweight yet sturdy titanium frame with highly comfortable silicone ear hooks and a balanced rear structure. Weighing only 27.3 grams, it offers a secure fit both in water and on land, providing exceptional comfort to negate the discomfort often associated with ‘swimmer’s ear’.
With an IP68 rating, the OpenSwim Pro is washable and submersible up to 2 meters, ideal for swimming, surfing, and other water sports. It incorporates Shokz’s exclusive ‘PremiumPitch™ 2.0+’ bone conduction technology, designed with powerful highs, rich mids, and resonant lows to deliver superb sound quality.
The OpenSwim Pro offers standard, vocal, and swimming audio modes which adapt to different environments, providing a 360-degree surround stereo sound experience underwater. It also supports dual-microphone, DNS noise reduction for clearer calls, and voice enhancement technology, raising call clarity to a new level.
In MP3 mode, the battery lasts for 6 hours, and in Bluetooth mode, it extends to 9 hours with rapid charging, offering 3 hours of use from just 10 minutes of charging. Its new-generation magnetic charging simplifies both charging and data transfer.
Continuing the Legacy with OpenFit Air
Following insightful feedback from numerous users, Shokz introduced the first model of the OpenFit series last year, an open-ear Bluetooth headphone that quickly gained acclaim. The newly launched OpenFit Air offers an optimized design for a cost-effective, comfortable experience across various environments.
Continuing with the non-in-ear design, OpenFit Air’s new air-like hooks adapt to different ear shapes, ensuring a soft, snug fit. Weighing only 8.7 grams and featuring anti-slip silicone, it provides comfort and stability without the weight.
OpenFit Air uses Shokz’s proprietary DirectPitch™ technology to reduce sound leakage, ensuring privacy while allowing users to stay aware of their surroundings. Its custom-designed high-amplitude, high-sensitivity driver unit delivers booming bass and rich, authentic sound.
For voice calls, OpenFit Air introduces the latest cVc8.0 algorithm for enhanced noise reduction, ensuring clear voice communication in daily chats, business calls, or online meetings. It also allows users to customize audio and touch controls via the Shokz App.
Additionally, OpenFit Air is designed to withstand the rigors of sports with an IP54 water and sweat resistance rating. Quick charging capabilities mean it’s always ready to go, providing 2 hours of playtime with just 10 minutes of charging and up to 28 hours with the charging case.
The OpenSwim Pro is available in Coral Sea (red and blue) and Shale Peak (black and grey) for ¥1298, while the stylish OpenFit Air comes in Cherry Blossom Pink, Glacier White, and Obsidian Black for ¥798. Both products will be available for pre-order starting April 12th at 4 PM through all official Shokz channels.
As Shokz continues to innovate and expand their product lines, they remain committed to providing professional sports headphones that enhance user experience in sports safety and performance. With these new offerings, Shokz is set to transform the open-ear listening experience for users around the globe.
