Huawei Launches P Series as HUAWEI Pura: A New Chapter

Huawei Launches P Series as HUAWEI Pura: A New Chapter

Every year, March and April mark the peak period for smartphone releases. Some smartphone brands have already launched their flagship phones for this spring, while others are actively preparing to make a remarkable entrance.

Among the upcoming releases, the Huawei P70 series has captured the attention of many consumers. As consumers speculate about when the Huawei P70 series will be launched, Huawei surprised everyone by announcing a major development on April 15th. They officially declared that the Huawei P series would be upgraded to HUAWEI Pura, embarking on a new journey. The originally planned Huawei P70 series will become the first product of HUAWEI Pura.

Huawei Pura Announcement

The announcement of the Huawei P series being upgraded to HUAWEI Pura instantly became a hot topic in the smartphone community. With a 12-year history, the Huawei P series’ upgrade to HUAWEI Pura carries multiple layers of meaning, showcasing the rebuilding of brand value and a fresh leap forward.

In 2012, Huawei released the first generation of the Huawei P series, the Huawei Ascend P1. At that time, Huawei’s smartphones were divided into four series: D, P, G, and Y, corresponding to the initials of the English words diamond, platinum, gold, and youth, representing flagship, high-end, mid-range, and entry-level positioning respectively. Subsequently, D was replaced by Mate, G became Nova, and Y became Enjoy. Only P continued, gaining excellent reputation.

Each generation of Huawei P series smartphones has maintained relentless pursuit of shooting experience and photographic aesthetics. Through continuous research and development investment, Huawei P series continuously brings users more powerful imaging experiences. Not only enhancing the functionality of mobile photography, but also providing users with a more diverse shooting experience, Huawei P series has become the acknowledged ceiling of mobile imaging for consumers.

From the dual-camera system adopted by the Huawei P9 series in the industry, to portrait photography in the Huawei P10 series; from the super night scene mode of the Huawei P20 series, to the periscope zoom architecture of the Huawei P30 series; from the all-time, all-focus ultra-clear image of the Huawei P40 series, to the super main camera and super zoom dual imaging unit of the Huawei P50 series, each one represents a revolution in optical systems. Last year’s Huawei P60 series continued the imaging genes of the Huawei P series, debuting the XMAGE super-aggregate night vision telephoto, bringing a superb low-light telephoto shooting experience through “opto-electro-mechanical” full-chain system-level capability upgrade.

At the same time, in terms of design aesthetics, the Huawei P series has continuously experimented with new materials, colors, and craftsmanship, striving to create products that are more personalized and tasteful for users. From the metal carving craftsmanship of the Huawei P9 series, the metal drilling craftsmanship of the Huawei P10 series, the aurora gradient design of the Huawei P20 series, the sky realm of the Huawei P30 series, all the way to the rococo white of the Huawei P60 series, Huawei P series has always been a leader in aesthetic design.

Huawei P Series Design Evolution

Regarding the Huawei P series’ upgrade to HUAWEI Pura, consumers are most curious about the meaning of “Pura” and what upgrades the new models will bring after being upgraded to HUAWEI Pura.

Huawei officials have not given a clear answer to the meaning of “Pura,” but some bloggers have revealed that “Pura” is derived from Spanish, representing the meaning of “pure.”

“Pura” may imply that HUAWEI Pura will continue to maintain a fashionable and exquisite design concept in product design, showcasing Huawei’s ultimate pursuit of design aesthetics.

The “purity” of HUAWEI Pura may also indicate Huawei’s relentless pursuit of mobile imaging technology, continuously exploring the boundaries of imaging technology.

The description provided by Huawei, “Chasing the heart, forging ahead with determination,” further emphasizes the spirit of continuous exploration of HUAWEI Pura. Huawei hopes to satisfy users’ true needs through continuous breakthroughs of HUAWEI Pura and face future challenges and opportunities with a more pure attitude.

Therefore, the upgrade of the Huawei P series to HUAWEI Pura not only represents Huawei’s creation of a pinnacle work in mobile imaging technology innovation and aesthetic expression, but also a comprehensive redefinition of industry standards, demonstrating Huawei’s continuous pursuit of ultimate aesthetics and peak imaging. This also fills consumers with more anticipation for the upcoming HUAWEI Pura 70 series!

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