HUAWEI P Series Upgrades to HUAWEI Pura, Targets High-End Market

On April 15th, Huawei announced the upgrade of the HUAWEI P series to HUAWEI Pura, embarking on a new journey with a fresh perspective. The HUAWEI P series, which has been in existence for 12 years, has always been beloved by consumers for its innovative imaging technology and exquisite aesthetic design. As twelve years mark a milestone, Huawei has chosen this moment to elevate the P series brand. This not only marks a perfect conclusion to the P series but also opens up a new chapter in its journey.

In the field of mobile imaging, there has always been the saying that “the development history of the Huawei P series is the history of mobile imaging development,” demonstrating the strong imaging capabilities of the Huawei P series deeply ingrained in the hearts of users. For example, the Huawei P20 series led the trend of super night scenes with its powerful configuration of a 40-megapixel main camera, a 20-megapixel black and white lens, and an 8-megapixel telephoto lens. The Huawei P30 series, equipped with a periscope telephoto lens with 5x optical zoom and 50x digital zoom, was hailed as a “night vision device” and a “telescope.” Taking it a step further, the Huawei P40 series innovated with 10x optical zoom, 100x dual-zoom, and computational photography, laying the foundation for the future of mobile imaging. The Huawei P50 series, from the perspective of restoring optical imaging information as much as possible, opened up another channel for comprehensive improvement of mobile imaging systems—computational optics, thus constructing a complete technical system for mobile imaging. Finally, the Huawei P60 series, inheriting the imaging genes of the Huawei P series, debuted the XMAGE ultra-aggregated light night vision telephoto lens, bringing a superlative low-light telephoto shooting experience through upgrades in optical, mechanical, and electronic algorithms at the system level.

Behind the naming of HUAWEI Pura lies the implication that Huawei will “pursue its original aspirations” with a pure spirit, fulfilling its lofty pursuit of mobile imaging and design aesthetics, and its commitment to continuous evolution. This upgrade also represents Huawei’s rebranding and elevation, interpreting its core values in a deeper and purer way.

With this upgrade, HUAWEI Pura will emerge in the market with a new appearance and philosophy, exerting a profound influence on Huawei’s dual-flagship layout in the high-end smartphone market.

HUAWEI Pura will further solidify Huawei’s position in the high-end market. As an upgraded version of the P series, HUAWEI Pura will inherit and promote the P series’ consistent innovation in imaging technology and design aesthetics. By continuously breaking through the boundaries of technology and aesthetics and enhancing the user’s shooting experience, it will attract more attention and recognition from high-end consumers.

HUAWEI Pura will continue the dual-flagship layout previously formed by the HUAWEI P series and HUAWEI Mate series, each leveraging its strengths to create differentiated brand images among different user groups, achieving complementarity and mutual benefit. It will provide users with more comprehensive and diverse choices, forming a strong presence for Huawei in the high-end market, consolidating its leading position in the smartphone market, and enhancing brand influence and competitiveness.

In summary, the brand concept of HUAWEI Pura embodies Huawei’s pursuit of its original aspirations and its firm belief in moving forward. It will inspire creativity with imagination, daring to challenge conventions, continuously exploring unseen beauty, and pioneering a new vision, leading the future development of mobile imaging. Let us join hands with HUAWEI Pura to create the future with imagination and usher in a better tomorrow.

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