Huawei Pura 70 sold out online, starts at ¥5499! Long lines at stores.

Editor: Ming Lu

After much anticipation, the Huawei Pura 70 has finally arrived.

On April 18th, Huawei announced that at 10:08 AM on April 18th, the Huawei Pura 70 Ultra and Huawei Pura 70 Pro pioneer program began, with the official sale commencing. Then on April 22nd at 10:07 AM, the Huawei Pura 70 Pro+ and the Huawei Pura 70 pioneer sale will start. The new products feature a distinctive triangular camera design, with prices starting from 5499 yuan.

Image source: Huawei terminal screenshot

“Today, we launched the HUAWEI Pura 70 series pioneer program, with the HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro going on sale at 10:08,” Huawei stated in “A Letter to Huawei Users.”

According to the Securities Times, at 10:08 AM on the day of the sale, the reporter, having registered in advance for the Pura 70 series, also received information from the Huawei flagship store:

Dear Customer, the HUAWEI Pura 70 series officially went on sale today at 10:08 AM. You are welcome to visit the Huawei flagship store for a firsthand experience and to book your device. Each person is limited to booking one HUAWEI Pura 70 series device, regardless of model, configuration, or color. Booking requires a valid government-issued ID, including a citizen’s ID card, driver’s license, passport, etc. Booking is on a first-come, first-serve basis and will close once sold out. If you have any questions about the model/color/memory, please consult through Enterprise WeChat.

On the official website, the Pura 70 series went on sale at 10:08 AM and appeared “temporarily out of stock” or “not for sale” in less than a minute.

Around 9:40 AM on the same day, the reporter observed a long queue already formed at the entrance of a Huawei flagship store in a Shenzhen shopping district.

Huawei Pura 70 is here

Today, Huawei posted on Weibo announcing that the Pura 70 Ultra and Pura 70 Pro would go on sale at 10:08 AM as part of the pioneer program.

According to the announcement, the pioneer program will take place in two batches. The first batch, consisting of the Huawei Pura 70 Ultra and Pura 70 Pro, went on sale today at 10:08 AM.

The second batch, the Huawei Pura 70 Pro+ and Huawei Pura 70, will go on sale on April 22nd.

At 10:08 AM today, it was seen on the Huawei Mall website that the Pura 70 Ultra and Pura 70 Pro sold out in less than a minute.

The Mate series and P series have always been the representative flagships of Huawei, with the Mate series targeting high-end business users and focusing on overall performance, while the P series caters to photography enthusiasts and continuously pushes the boundaries in camera technology.

According to iFeng, insiders revealed that the Huawei Pura 70 would debut with a striking triangular camera module. This distinct design was highlighted in the first concept video released by Huawei Terminal, confirming the new triangular layout for the Pura 70 series.

Presently, most smartphone camera modules follow a traditional rectangular or circular design. If the Pura 70 series adopts a triangular design, it would be a significant disruption and innovation in the industry.

A related research report by Shanghai Securities shows that the P70 contains Huawei’s self-developed “Pangu” big model. Technically, it merges both on-device and cloud-based big models seamlessly, with AI photography as a core feature. Enhancements in voice assistant capabilities, copywriting, and image & video generation are expected to be significant.

The arrival of the P70 may continue the popularity seen with

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