Q1 US Mobile Market Report: Apple Dominates with 50%, Samsung Rises to 31%

IT Home, May 10th: According to the latest report released by market research firm Counterpoint Research, the shipment volume of smartphones in the US market in the first quarter of 2024 decreased by 8% year-on-year, marking the sixth consecutive quarter of year-on-year decline.

US Mobile Market Report Q1 2024

Jeff Fieldhack, Director of Counterpoint’s North American Research, commented:

“In the first quarter of 2024, the upgrade rate of carriers and device revenue once again declined, indicating a sustained soft demand for smartphones in the market.

Another reason for the year-on-year decline in shipments is that in the first quarter of 2023, the iPhone 14 Pro and iPhone 14 Pro Max from Apple were very popular, resulting in a higher base period shipment volume.

However, Apple continues to maintain a 52% market share in this quarter, while in contrast to the Android ecosystem, shipments of Android phones priced below $300 have decreased.”

Senior Analyst Maurice Klaehne stated:

“The overall shipment volume of Android has declined year-on-year, and the low-end market continues to consolidate, with a reduction in new product releases due to LTE devices being phased out by 5G models in carrier channels.

The increased cost of 5G connectivity poses challenges for OEM manufacturers to compete in the low-end segment. The highlight of the market is Samsung, with its shipment volume increasing year-on-year with the earlier launch of the S24 series. This is Samsung’s best first quarter performance in four years, with the brand’s market share increasing to 31%, the highest level since the first quarter of 2020. Strong demand from old Samsung users looking to upgrade to new devices is driving this growth.”

IT Home provided a reference link for further information.

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