[CNMO News] January 5th
CNMO has noticed that Wang Hua, the PR General Manager of Xiaomi Group, has posted that in the past two days he has had to debunk rumors about the price of Xiaomi’s car three times. He issued an ultimate clarification today stating that until the official Xiaomi car product launch event concludes, any information or posters featuring Xiaomi car versions and prices are fake. Wang Hua indicated that it’s impossible to have a price or policy before the official release. He cautioned people not to believe rumors allegedly coming from insiders, asserting that no one knows the actual price, not even the official release date, as everything is still undetermined.
On the afternoon of December 28th, after officially announcing the start of car production for over 1000 days, Xiaomi held its first Xiaomi car technology presentation, where they disclosed the five core technologies of Xiaomi cars and two models: Xiaomi SU7 and Xiaomi SU7 Max. Notably, the Xiaomi SU7 Max features dual-motor all-wheel drive, a 101kWh ternary lithium Kirin battery, supports 800V rapid charging, accelerates from 0 to 100 km/h in 2.78 seconds, and has a pure electric CLTC range of 800 km.
It is worth mentioning that although the conference unveiled a significant amount of core technology and configuration related to the Xiaomi cars, Lei Jun, the Chairman of Xiaomi, did not announce the prices for the two car models. He simply stated that they could not possibly be starting from 99,000 or 149,000 RMB, highlighting that the cost of the batteries alone amounts to over a hundred thousand RMB. Some netizens have speculated from the current car market that the starting price for the lowest-end model of Xiaomi cars could be between 200,000 and 300,000 RMB. Additionally, there are reports claiming that the Xiaomi SU7 Max would need to be priced over 330,000 RMB to break even.