China’s 2023 Top Smartphones: Apple Leads, OPPO’s Foldables Bestseller
Recently, the market research authorities Counterpoint and Canalys successively released the shipment data for the 2023 Chinese smartphone market. Looking at the data they provided, the rankings of the major brands at the forefront have remained largely unchanged. However, Apple continues to be the most popular brand in the Chinese smartphone market. Both Counterpoint and Canalys report that Apple’s shipment volume tops the list. Meanwhile, the domestic brand OPPO has maintained a stable third position.
For the iPhone, it has indeed demonstrated extraordinary market influence this year. On the one hand, the iPhone 15 series maintained the same price as the iPhone 14 series, but Apple introduced numerous configuration upgrades for the new models. For example, the A17 processor with 3nm technology significantly improved performance, and the new periscope telephoto lens elevated the imaging capabilities, raising the standards for iPhone photography. This has made consumers feel Apple’s sincerity, which is why many Apple fans continue to choose the iPhone.
Of course, while Apple excels in the traditional smartphone market, it is the domestic brands that stand out in the new field of foldable screens. In the realm of small foldable screens, according to the latest quarterly mobile tracking report from the International Data Corporation (IDC), OPPO’s small foldable product, the Find N3 Flip, helped OPPO secure the top position in the 2023 domestic market share of small foldable screens. This indicates that OPPO has made remarkable achievements in the field of foldable screens.
The reason why the OPPO Find N3 Flip is so popular with consumers is twofold. On the one hand, it offers a novel experience due to its unique feature of a small foldable screen, something many people have not experienced yet, sparking curiosity. The choice of the OPPO Find N3 Flip is also attributed to its understanding of users’ needs. It boasts an outstanding design in appearance and color selection, catering to consumer preferences, while its functional features are more in line with our daily lives, making it convenient to use.
(OPPO Find N3 Flip)
The design of the large external screen of the OPPO Find N3 Flip, coupled with features such as one-tap display, message notifications, cloud pets, and customizable GIF wallpapers after folding the phone, adds fun and practicality to the small foldable screen. Furthermore, OPPO has equipped the Find N3 Flip with an ultra-high-resolution triple camera setup, including Hasselblad portrait mode and Hasselblad color tuning, elevating its imaging capabilities to that of a high-end flagship, providing consumers with an enhanced imaging experience. It can be said that accurately meeting user needs is the key to success in the market.
(OPPO Find N3 Flip)
Clearly, in the 2023 traditional smartphone and small foldable screen markets, Apple and OPPO have become industry benchmarks. In 2024, all major players are focusing on AI-powered smartphones. The key lies in transforming smartphones into truly intelligent products. From the models already on the market, OPPO’s Find X7 series has deeply impressed consumers. Features such as AI noise reduction and AI call summaries have significantly improved the usability of the phones, showcasing new trends resulting from the integration of new technology.
(OPPO Find X7 Ultra)
All of this is a result of OPPO’s long-term accumulation of technology. As of now, OPPO’s global patent applications have exceeded 98,000, with over 54,000 patents granted globally, and over 89,000 invention patent applications, accounting for 91% of the total. OPPO has been involved in areas such as 5G, imaging, fast charging, and artificial intelligence. These patented technologies have laid a solid foundation for OPPO’s development in the smartphone field, giving each generation of OPPO phones unparalleled charm.
Overall, in today’s smartphone market, gaining more market share requires understanding and meeting user needs, continuously innovating in technology to increase user stickiness, and fostering more trust and goodwill towards the brand. Both Apple and OPPO have achieved this to a considerable extent, which is why they have gained more market share. In the future, we hope they will bring more excellent products for consumers to choose from.