Apple Sells Over 200,000 Units of Vision Pro in 10 Days

On January 30th, according to media reports, Apple sales staff stated that Apple has sold over 200,000 units of the Vision Pro, within 10 days of its pre-sale in the United States.

Last week, analyst Ming-Chi Kuo mentioned that Apple has sold 160,000 to 180,000 units of the Vision Pro, and the subsequent sales will slow down.

Kuo pointed out that the starting price of this device is $3499 (approximately RMB 25,000), which is beyond the affordability of many consumers, making Vision Pro destined to be a niche product.

It is noteworthy that due to the high price and complex production process of the Vision Pro, Apple is prepared to limit its sales.

It is reported that the Vision Pro is available in three versions: 256GB, 512GB, and 1TB, with the top model of 1TB priced at $3899 (approximately RMB 28,000).

This device uses Micro-OLED with a total of 23 million pixels for both eyes. In terms of the processor, the Vision Pro is equipped with two chips, where M2 is the main computing chip, and another chip, R1, processes information from 12 lenses, 5 sensors, and 6 microphones to ensure low-latency rendering of content in front of the user.

Moreover, the Vision Pro will feature the visionOS operating system, which will utilize a brand-new 3D interface to help users comprehend proportions and distances through changes in natural light and shadows, making digital content appear and feel as if it exists in the user’s real world.