February 26, 2024, Barcelona, Spain — Today, OPPO announced at the 2024 Mobile World Congress (MWC 2024) its comprehensive push into the field of AI, showcasing a range of latest innovative products and technologies at the exhibition. OPPO unveiled the concept product OPPO Air Glass 3, featuring ultra-lightweight design and full-color display, offering a new exploration of AI experiences.
Furthermore, OPPO revealed that in the second quarter of this year, the global OPPO Reno11 series and OPPO Find N3 will introduce a variety of generative AI functions including AI elimination feature. In the future, generative AI capabilities will expand to cover more global OPPO products, including the next-generation Reno smartphones, providing AI benefits for all.
OPPO Smart Cloud (Greater Bay Area) Data Center
Deepening Overseas Presence, Promising Future in the European Market
Since entering the European market in 2018 with the Find X series, OPPO has become a significant player in the European consumer electronics and 5G industries, thanks to its leading products and technological strengths. OPPO consistently invests in the European market and maintains close connections with European users through diverse brand activities such as the Wimbledon, French Open, UEFA Champions League, and Paris International Photography Art Exhibition.
On January 24, 2024, OPPO reached a global patent cross-licensing agreement with Nokia, covering essential 5G standard patents and other cellular communication technologies. During the conference, OPPO announced a strategic partnership with the major European operator, Telefónica Spain, for a three-year period to support OPPO’s international market expansion, especially in Europe. In line with its long-term commitment to the European market, OPPO announced that innovative products will soon be available to users in markets where it already operates.
Maintaining Fourth Position Globally, Leading Technological Products Validate Strength
Despite the challenges in the overall market in 2023, OPPO secured the fourth position in the global smartphone market shipment volume in 2023, with a 9% market share and over 100 million shipments, through breakthrough products like the imaging flagship OPPO Find X6 series and foldable flagship OPPO Find N3 series (Canalys). OPPO’s global user base exceeded 600 million, spanning over 60 countries and regions. According to the World Intellectual Property Organization (WIPO)’s 2022 International Patent Cooperation Treaty (PCT) application rankings, OPPO ranked 6th globally.
OPPO Inspiration Zone for Startup Exhibitors
OPPO actively collaborates with global top partners to innovate. At MWC24, OPPO showcased AI elimination features and other innovative achievements in collaboration with Qualcomm Technologies and MediaTek. At the Google Android Partner Walk booth, flagship smartphones like the OPPO Find X7 series and IoT products attracted many visitors. Additionally, OPPO announced a deep collaboration with Microsoft to explore how AI technology can enhance user experiences across different devices. In the near future, OPPO users will be able to use Copilot for tasks such as content creation, information translation, and address guidance on their connected personal computers through Microsoft’s “Link to Windows” feature and a new plugin, elevating the AI life experience.
Adhering to the philosophy of innovation for goodness, OPPO supported six tech startup partners to jointly build the OPPO Inspiration Zone at the 4YFN exhibition area of MWC. Along with startup teams like Ruishi Zhixin and Qualcomm, OPPO showcased fusion visual sensing technologies including AI Motion algorithms, actively exploring the future of the AI ecosystem.
In the future, OPPO will continue its investments in cutting-edge technologies like AI, continuously introduce leading products and services, provide technological experiences for more users worldwide, and lead the way towards smarter living.