Honor Unveils New Flagship Products with AI Technology at the Spring Launch Event 2024
At the Honor Spring flagship product launch event on March 18, 2024, Honor introduced a full-scenario AI-enabled strategy, defining a four-tier AI architecture for smart terminals, leading the transformation of end-side experiences. The new members of the Honor Magic6 series, Honor Magic6 Ultimate and Honor Magic6 RSR Porsche Design, were also officially revealed.
The Honor Magic6 series brings innovative experiences to consumers, featuring Honor Swallow Communication directly connected to satellites, the second-generation Qinghai Lake battery, Honor Mammoth Glass, professional-grade Honor Falcon Eye camera, Honor Oasis eye protection technology, MagicOS, and more. The Honor Magic6 Pro has received five gold standard certifications from DXOMARK in 2024 for imaging, battery, screen, audio, security, and scored 158 points, ranking first in DXOMARK’s overall image score.
The flagship product unveiled this time, Honor Magic6 Ultimate, showcases a more luxurious and atmospheric design, with two color options: Sky Purple and Ink Black, embodying excellence in color and artistry.
The Honor Magic6 series introduces an upgraded professional-grade Honor Falcon Eye camera system, offering a wider dynamic range, enhanced light sensitivity, improved telephoto capability, and better dynamic vision. This advancement allows for rapid and comprehensive capture in all ranges and scenes, providing an exceptional experience. The newly released Honor Magic6 Ultimate incorporates leading technology from the autonomous driving industry into the mobile imaging system, featuring the industry’s first image sensor based on LOFIC lateral overflow integrated capacitor technology, achieving a 900% increase in photoelectric capacity.
In addition, the Honor Magic6 series is equipped with Honor Mammoth Glass, based on second-generation nano-microcrystalline glass technology, providing 10 times the anti-drop capability. The Honor Magic6 Ultimate goes further by featuring the all-new Honor Diamond Mammoth Glass, which introduces a new high-hardness and wear-resistant material, silicon nitride, through an innovative multi-layer design consisting of up to 4000+ layers of coating on the screen. This design ensures not only transparency but also a 10 times improvement in scratch resistance.
Apart from the standard version, the Honor Magic6 Pro and Ultimate versions also feature an innovative architecture, offering an enhanced mobile satellite communication technology solution, Honor Swallow Communication. This technology provides industry-leading satellite connection speed, ensuring better signal quality and longer battery life. Honor Swallow Communication supports real-time voice calls via satellite for up to 8 minutes in super-low electrical scenarios or the ability to send 16 two-way text messages, further enhancing user safety.
The Honor Magic6 series introduces the groundbreaking MagicOS 8.0, an AI-powered operating system that revolutionizes the human-machine interaction paradigm based on intent recognition. It incorporates a self-developed 7-billion-parameter end-side platform-level AI large model, offering consumers a magical and intelligent experience.
The standard and Pro versions of the Honor Magic6 series are currently selling hot, starting at 4399 yuan. The newly launched Honor Magic6 Ultimate, available in Sky Purple and Ink Black colors, is priced at 6999 yuan for the 16GB+512GB version and 7699 yuan for the 16GB+1TB version.
Furthermore, Honor announced the RSR Porsche Design priced at 9999 yuan, available in a single 24GB+1TB version.
In addition to the Ultimate and Honor RSR Porsche Design models, Honor’s ambassador for the Year of the Dragon, Jackie Chan, made a special appearance at the event. Not only did he perform the song “True Heart Hero,” but he also shared inspiring stories of his adventures in Hollywood and how his Jackie Chan Stunt Team has promoted Chinese martial arts films abroad, elevating the atmosphere of the event to a climax.
