Boomerang? Redmi Press Conference Also Mislabels Competitor’s Parameters
On the morning of April 11th, the topic “Honor Responds to Xiaomi’s Apology” surged to the top of Weibo’s hot search list.
The incident originated from the Redmi Turbo 3 press conference on April 10th. During the conference, Xiaomi mistakenly labeled the parameters of the Honor 100 Pro. Subsequently, Wang Teng, the general manager and spokesperson of the Redmi brand, corrected the mistake on the spot and apologized, saying, “The competitor’s model, the line drawing was wrong, referring to the standard version of this series. The model shown in the line drawing is Rro, while the Pro version is equipped with Snapdragon 8Gen2, similar to our K70 standard version. They are all excellent machines. I apologize for the mistake.”
In response, the product manager of the Honor GT series, @骁龙_XL, commented: “Apologizing three times is unnecessary.”
Harrison Jiang, CMO of Honor China, also retweeted and stated that the online announcements urging the competitor to apologize were fabricated. He mentioned that this minor issue doesn’t require a sincere apology.
Previously, there was a series of incidents involving warnings from Xiaomi Automotive and apologies from Zhiji Automotive.
On April 8th, during the Zhiji L6 launch event, Zhiji mistakenly marked certain data related to Xiaomi Automotive. Consequently, Xiaomi Automotive issued three Weibo posts late at night demanding an apology from Zhiji Automotive.
Later that evening, Liu Tao, co-CEO of Zhiji Automotive, issued an apology to Xiaomi Automotive on Weibo, stating, “Due to inaccuracies in the research results of product information, there was a mistake in one piece of information during the launch event. The Xiaomi SU7, like the Zhiji L6, uses SIC silicon carbide modules for both front and rear motors.” Liu Tao also expressed that Xiaomi SU7 is a respected competitor of Zhiji.
In the early hours of April 9th, Zhiji officially apologized on Weibo, stating that a key parameter was incorrectly marked due to a team oversight. For details, refer to: Xiaomi is Angry! Three Furious Posts in a Row! Well-known Automakers Hasten to Apologize.
In the afternoon of the same day, Zhiji apologized to Xiaomi again on Weibo, stating that there was no deliberate intention to smear Xiaomi in this incident. “We want to emphasize once again that we really did not have any deliberate intention to smear Xiaomi. We neither intend nor have the capability to challenge Xiaomi’s overwhelming traffic.” Additionally, Zhiji Automotive expressed the hope that “the spokesperson of Xiaomi company” could show mercy, as Mr. Lei Jun said, “leave room for maneuver.”
After three apologies, there were new developments in the incident.
On April 10th, Zhiji Automotive posted on its official Weibo account that after three formal apologies, its official live broadcast room, the comment section of its official account, and the live broadcast rooms of its dealerships were flooded with various harassing behaviors, including insults, slander, and personal attacks.
It is worth noting that during the preheating period of the Redmi Turbo 3 press conference, Lei Jun previously retweeted Wang Teng’s Weibo, stating that if the Turbo 3’s first sale target is achieved, the team will be rewarded with a SU7.
Early today, Wang Teng posted on Weibo, saying, “I can finally go pick up my Xiaomi SU7! It’s been at the store for days, but I haven’t had the time to go. Thanks to the support of Turbo 3’s first sale users, the one I’m sharing with you should be ready soon.”
Proofreading: Wang Chaoquan