The Resurgence of Huawei in the Global Smartphone Market
In 2023, the smartphone market witnessed a major upheaval with the return of Huawei. This stirred up the industry, leading to changes in the landscape of domestic, Chinese, and global smartphone markets. A new round of reshuffling is underway, and the ultimate victor remains unknown!
As of now, it’s evident that the Huawei Mate60 series, if not the ultimate champion, has achieved a significant interim victory. With the strong comeback of the Huawei Mate60 series, Huawei managed to reclaim a portion of the market share from Apple. According to IDC’s data for the fourth quarter of 2023, Apple still holds the top position with a 20% market share, but Huawei’s market share has rapidly grown to 13.9%, marking a 36.2% increase from the same period last year. This means that while Apple’s share decreased by 2.1%, Huawei absorbed exactly that portion and more.
Notably, among numerous smartphone brands, apart from Huawei, all others have experienced varying degrees of year-on-year decline. Clearly, the entire smartphone industry has not yet emerged from the “winter,” and the downturn in consumer markets is causing major concerns for leading smartphone manufacturers. However, Huawei stands out by achieving counter-cyclical growth amidst the industry’s overall decline, with a nearly 40% increase. This formidable performance reflects the high expectations of Chinese consumers for the return of Huawei smartphones, signaling that it’s time to make a strong move!
During the period of being restrained by the US, the smartphone business became Huawei’s greatest challenge and vulnerability. Once surpassing Samsung to become the world’s number one, Huawei fell to the “Others” category due to the lack of access to chips, which was a tremendous humiliation and harbored countless grievances. However, as a reigning champion, Huawei did not lose its pride even in the face of suppression. It remained resilient, unyielding, and maintained a high fighting spirit.
With years of effort and the self-developed Kirin 9000S processor, the Huawei Mate60 series caught the US off guard, which was quite a blow to its face. It’s widely known that Huawei was firmly “blocked at the neck” in terms of chips by the US, so how could they still develop the Kirin 9000S on their own, produce it, and achieve 5G network speed? There are too many unanswered questions, but this once again proves Huawei’s strength—truly, a king is a king!
In addition to the Huawei Mate60 series, Huawei also released the nova12 series. The Huawei nova12 Pro is equipped with another Kirin chip—Kirin 8000, while the Huawei nova12 Ultra is equipped with a downgraded version of the Kirin 9000S. Obviously, Huawei’s self-developed Kirin chips are far more powerful than what the US had imagined. Even in the face of the tightly enforced “high walls and small courtyards,” Huawei can survive and bypass the US suppression, signifying that Chinese chips have made tremendous progress in recent years, shattering the wishful thinking of the US!
With this trend, 2024 is set to be Huawei’s moment to shine. There will be the Huawei P70 series, Huawei Mate70 series, and perhaps with each new generation, Huawei will continue to shine. This signals the robust resurgence of Huawei smartphones, and the future looks promising! Compared to the iPhone, which lacks innovation, it is believed that under the leadership of Huawei, domestic smartphones can fully rise and regain our dominance and influence! How do you see this? Feel free to share your comments!