2023 Mobile Sales in China: Apple Tops, OPPO Ranks 3rd

Apple: Rising Against the Odds

Apple seems to be perpetually criticized, yet its sales never seem to dwindle, quietly amassing wealth.

Taking a look at the Counterpoint 2023 annual domestic mobile phone sales ranking, Apple holds the top spot nationwide with a market share of 17.9%. The significant price drop of the iPhone 15 series undeniably sparked a wave of sales. Domestic brands still have room for improvement.

Of course, domestic manufacturers performed quite well last year. The ‘black factory’ secured a 16.2% market share, ranking third in the country. Several models launched consecutively last year saw impressive sales and reputation. For instance, the mid-to-high-end OPPO Reno 11 series witnessed a 288% growth in sales for the standard version compared to its predecessor. Furthermore, the compact folding Find N3 Flip greatly contributed to OPPO securing the title of the national best-selling compact folding phone. With enhanced product quality, sales naturally followed suit.

This year, OPPO continues its efforts with the launch of its first flagship OPPO Find X7 series, focusing on imaging and AI capabilities. The Find X7 Ultra features an industry-leading dual periscope telephoto quad-camera system, solidifying its position as the imaging king. Similarly, the standard version is no less impressive, equipped with the Dimensity 9300+ Tide architecture. It not only clinched the top spot in AI performance rankings but also secured the championship in the January AnTuTu performance rankings. With such remarkable achievements, we eagerly anticipate OPPO’s performance in 2024!

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