Intense Competition in the Smartphone Industry

Determining the level of competition in an industry can be observed by how actively companies resume work after the Lunar New Year. The smartphone industry is known for its fierce competition; even before many industries have resumed work, smartphone manufacturers are already launching new models. This includes flagship models like the Xiaomi 14 Ultra. Releasing a high-end flagship model so quickly not only requires early resumption of work but also thorough preparation before the holidays, highlighting the intensity of competition in the industry.

However, intense competition is a norm in the smartphone industry. As one of the most widely-used high-tech products, the immense market leads to a large number of powerful companies. Additionally, with the smartphone industry’s market share already saturated, not actively competing for market share against competitors can result in losing one’s share quickly to others. Xiaomi is not the only company launching new models; Huawei, for example, swiftly introduced a new model post-resumption of work – the Huawei Enjoy 70z.

While many are captivated by the Xiaomi 14 Ultra, Huawei suddenly released the Huawei Enjoy 70z. The reason for its quiet launch without a press event can be inferred from the device’s name – it’s not a high-tier model but falls under Huawei’s budget category. Such budget phones typically don’t attract much attention even with a launch event; hence they are usually directly put on sale. Despite being budget-friendly with lower specifications, it does not imply poor sales.

In reality, while high-end flagship models attract attention, the real volume sellers are budget phones. These models do not require heavy marketing yet have good sales figures. Thanks to the added advantage of HarmonyOS, Huawei’s budget phones have been performing well in the market. HarmonyOS ensures long-term smooth performance, a significant improvement for budget phones, indicating that the Huawei Enjoy 70z is likely to perform well in terms of sales.

Moreover, the Huawei Enjoy 70z has some standout features. It is equipped with a 6000mAh Huawei Mega Whale superpower battery and Huawei’s self-developed eight major AI node technology, ensuring strong battery life with 29 hours of continuous video playback. It runs on Huawei’s self-designed Kirin 710A processor, featuring a 6.75-inch eye-protecting large display with high-volume external speakers. Furthermore, it supports up to 512GB storage card expansion, providing ample storage even in the base model.

Finally, the Huawei Enjoy 70z is priced at $1099, and during the initial launch period, there is an additional $50 discount, making the final price only $1049. Undoubtedly, for many consumers planning to buy a budget phone, this Huawei model is quite appealing. With a large battery and smooth performance supported by HarmonyOS, it does not require special marketing efforts. Such phones, by their nature, may not attract high levels of hype, but their sales are expected to be quite good.