Apple Event on Dragon Boat Fest, AI Teased by Exec Tweet

Apple’s WWDC24 Announcement and AI Teaser

Apple announced on its official website on Tuesday, March 26, that it will be hosting the global developer conference “WWDC24” online from June 10 to 14, 2024, Pacific Time.

On the first day of WWDC24, which coincides with the Dragon Boat Festival this year on June 10, Apple will hold a full-day event at its headquarters, Apple Park, in California, USA, with the highly anticipated keynote scheduled for the same day.

In the press release, Apple emphasized that WWDC24 will focus on the latest developments in iOS, iPadOS, macOS, watchOS, tvOS, and VisionOS.

Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, wrote on social media, “Mark your calendars for WWDC24. This event is going to be absolutely incredible!”

Sharp-eyed netizens quickly noticed that Joswiak intentionally capitalized the first letters to spell “AI,” which is the current hot tech concept for “Absolutely Incredible.”


Previously, financial media had mentioned that Joswiak, who has been with Apple for 37 years, is considered one of the “four main candidates” to succeed CEO Cook. As the head of global marketing, his ability to promote Apple’s vision is considered top-notch.

Recently, Apple announced the abandonment of its car project and a shift towards generative AI. News related to AI phones has also been circulating. Last month, Cook disclosed at a shareholder meeting that Apple plans to reveal more about its plans to incorporate generative artificial intelligence later this year, aiming to “break new ground” in the field.

Cook stated that the company sees “incredible breakthrough potential in generative AI,” which is why they are heavily investing in this area. He believes that it will bring transformative opportunities for users in terms of productivity and problem-solving.

Rumors had previously suggested that Apple was spending millions of dollars daily on artificial intelligence. In November last year, Cook confirmed significant investments in AI. During a recent earnings call, he mentioned that “details will be disclosed later.”

A month ago, Cook emphasized that AI powers many of the products Apple has released in the past. He particularly highlighted, “All Macs powered by Apple chips are incredibly powerful AI machines. In fact, there are no computers on the market better suited for AI than Macs.”

In the realm of mobile phones, news last week indicated that Apple is in talks with Google to integrate Google’s Gemini large model into the iPhone, providing technical support for new features in this year’s iPhone software. Gemini is expected to have billions of potential users.

Tech media analysts suggest that iOS 18 is likely to make its debut at WWDC24, promising to be the most ambitious software upgrade in iPhone history.

It is worth mentioning that in the previous WWDC, Apple introduced its first mixed reality (MR) headset, Vision Pro, and its operating system is anticipated to receive significant upgrades at this year’s conference.

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