Changing Trends in Public Opinion: The Rise of Chinese High-End Flagship Smartphones
The shift in public opinion can sometimes be quite sudden. Previously, in the high-end flagship market in China, many people praised Apple smartphones, considering them the top choice for those willing to spend a high price on a phone. However, with the release of the Huawei Mate60 series flagship smartphones, the recognition of domestic Chinese smartphones suddenly increased among consumers. Many Apple fans who were used to using iPhones began switching to domestic high-end flagships. As a result, Apple’s smartphone sales plummeted significantly. However, these Apple fans didn’t just migrate to Huawei; they also turned to other domestic smartphone brands.
Not only did the Huawei Mate60 series flagships sell well, but high-end flagships like the Xiaomi 14 series, OPPO Find X7 series, and vivo X100 series saw a significant increase in sales compared to the previous generation. Among them were many former Apple users. This shift is great news for domestic smartphone manufacturers. After years of struggling to make progress in the high-end market, they suddenly found an opportunity. The best thing smartphone manufacturers can do now is to seize this opportunity and increase their market share as much as possible. The OPPO Find X7 Ultra is a prime example of this strategy.
The OPPO Find X7 Ultra is the latest flagship model under OPPO, currently their flagship device. It excels in various aspects and represents the highest level of OPPO smartphones, especially in terms of imaging capabilities, which are at the industry’s top level. Of course, it comes with a high price tag. The standard 12GB+256GB version is priced as high as 5999 yuan. However, flagship devices like this are more about showcasing strength, so a slightly lower sales volume is fine. Therefore, previous OPPO flagship models did not rush to reduce prices, but this year is different.
In the past, top flagship devices were not reduced in price because even with a price cut, it was difficult to significantly increase sales. Therefore, they maintained high prices to uphold their image. However, the decline in iPhone sales this year presents a good opportunity for other brands to significantly increase their market share in the high-end flagship segment. Therefore, OPPO has actively reduced the price of the OPPO Find X7 Ultra, greatly improving its cost-effectiveness. It is now one of the most affordable among the new batch of top imaging flagships.
Its specifications are indeed powerful, featuring a 1-inch dual telephoto quadruple main camera lens with a maximum zoom of 120x, as well as Hasselblad mobile imaging technology that delivers Hasselblad’s mastery across the focal range. The phone’s other configurations are also luxurious, with a top-of-the-line Snapdragon 8 Gen3 processor, further enhanced by the Tide architecture for improved performance. The screen is the latest 2K ultra-transparent diamond screen, and it boasts a 5000mAh large battery with 100W fast charging, 50W wireless charging, waterproof capabilities, and advanced signal engineering support.
Although the OPPO Find X7 Ultra was released just three months ago, its price has dropped suddenly by 1000 yuan, bringing the starting price down to 4999 yuan. This reduced price makes it more affordable compared to its original price, leading to a significant surge in sales. OPPO has indeed achieved its goal. However, the decline in iPhone sales is just the beginning, as more and more Chinese consumers begin to trust domestic products. Sales of domestic high-end flagships are expected to continue to improve.