On April 18th, the Huawei Pura 70 series, consisting of the Huawei Pura 70, Huawei Pura 70 Pro, Huawei Pura 70 Pro+, and Huawei Pura 70 Ultra, made its official debut. The Huawei Pura 70 Ultra and Huawei Pura 70 Pro kicked off the Vanguard Program and were officially launched, sparking a buying frenzy at Huawei stores nationwide.
At the Huawei Smart Life Pavilion in Urumqi CCMALL, consumers queued up to get their hands on the new devices.
Appearance-wise, the Huawei Pura 70 Ultra features the iconic star diamond pattern design and is crafted from premium leather material, creating a delicate and skin-friendly texture through high-definition embroidery and embossing techniques. It offers four vibrant color options: Exclusive Harmony Green, Mocha Brown, Star Diamond Black, and Star Diamond White, each adorned with the exclusive XMAGE imaging logo and complemented by the red ring lens, exuding a high-end design aesthetic. On the other hand, the Huawei Pura 70 Pro comes in three colors: Feather Sand Black, Snowland White, and Roland Purple.
Huawei Pura 70 Ultra in Harmony Green
As the pinnacle imaging flagship, the Huawei Pura 70 Ultra once again breaks through the mobile imaging ceiling, realizing Huawei’s latest concept for mobile imaging module structure. It innovatively adopts a one-inch ultra-convergent telescopic main camera, fitting a 1-inch oversized sensor into a body that is only 8.4mm thick, coupled with a maximum F1.6 physical aperture, achieving the industry’s highest main camera light intake. Combined with the XD Motion engine, it effortlessly freezes moments of high-speed action, whether it’s a speeding race car or a maglev train traveling at up to 300 km/h.
Industry-first rotating telescopic lens structure
The Huawei Pura 70 series is equipped with a new generation of ultra-convergent imaging systems, delivering outstanding performance in shooting scenarios such as telephoto, macro, and portraits. Both the main and telephoto lenses support ultra-high-speed freeze-frame photography, capturing beautiful moments with ease and ensuring no regrets. Portrait photography has also undergone a comprehensive upgrade, featuring a superlative natural blur effect and intelligent perception of optimal lighting and skin tones throughout the focal range, presenting portraits with an artistic touch under real light and shadow. The addition of the new ultra-convergent macro telephoto camera brings a lossless zoom range of up to 14 times, along with an industry-leading F2.1 large aperture, enabling powerful convergence capabilities to capture the “invisible beauty” in low light.
Beidou satellite image message
In addition, the Huawei Pura 70 series features dual-star satellite communication, supporting both TianTong satellite communication and Beidou satellite messaging. The Beidou satellite messaging function has also undergone a comprehensive upgrade, initially supporting the sending of satellite image messages and allowing free editing of satellite messages, generating trajectory maps, and providing more practical support for outdoor scenarios. The Huawei Pura 70 series’ intuitive communication technology has been optimized to ensure users have a smooth communication experience anytime, anywhere.
HarmonyOS theme wallpaper
The Huawei Pura 70 series is powered by the all-new HarmonyOS 4.2 system, offering a diverse and enjoyable human-machine interaction experience with its new desktop themes and wallpaper styles. The new AI Photo Editing Master feature makes it easy to optimize images through operations such as AI elimination. Thanks to the powerful knowledge integration capabilities of Huawei’s Panggu model, the intelligent Xiao Yi will provide more precise and professional responses.
HarmonyOS theme wallpaper
Coinciding with the 12th anniversary of the launch of the first-generation P series, the Huawei P series undergoes a major upgrade to become the Huawei Pura series, staying true to its original intention and forging ahead boldly. The Huawei Pura series adheres to the design philosophy of high-end minimalism, integrating technology, fashion, and art into its products to create a more unique and modern aesthetic design. The newly launched Huawei Pura 70 series once again demonstrates the unparalleled charm of high-end flagship devices. Currently, the Huawei Pura 70 Ultra and Huawei Pura 70 Pro are available for hot sale on Huawei Mall, major authorized e-commerce platforms, Huawei Experience Stores, and authorized retailers. Welcome everyone to learn more and make your choice.