Controversy Surrounding the Release of Huawei Pura70 Series
The Huawei Pura70 series has sparked controversy among industry experts and online users shortly after its release.
Some users consider the Huawei Pura70 series to be overpriced, with a design that falls short of the attractive Huawei Mate60. Others criticize the lack of sincerity in the short-range fingerprint feature of the Huawei Pura70 series. Additionally, some users highlight the significant performance gap between the Kirin 9010 processor and the Snapdragon 8Gen3 and Dimensity 9300.
Renowned figures in the industry have shared their predictions, with some praising the Huawei Pura70 series while others express doubts. According to a former industry executive and influencer, Li Nan, the sales of the Huawei Pura70 series are projected to fall short of the Huawei Mate60 series but are expected to surpass 5 million units. He also mentioned that surpassing 20 million units in sales for the Huawei Mate60 series would be challenging, solidifying Huawei’s position as a leader in the domestic industry.
In comparison to the Huawei Mate60 series, many may perceive the Huawei Pura70 series as lacking. However, objectively speaking, in terms of industry significance, there is no fair comparison between the Huawei Pura70 series and the Huawei Mate60 series. Any new model alongside the Huawei Mate60 series would pale in comparison. The release of the Huawei Mate60 series itself carries epoch-making historical significance, symbolizing a breakthrough in the dominance of American chip technology and serving as proof of Huawei’s independent research and technological innovation capabilities.
Therefore, it is unjust to directly compare the Huawei Pura70 series with the Huawei Mate60 series. Even if a comparison is to be made, it should be against the previous Huawei P60 series, where the superior features of the Huawei Pura70 series would be evident!
Currently, after just one round of sales, the Huawei Pura70 series is reported to be sold out across all channels. Comparing this to the Huawei P60 series, can one still define this level of popularity as “poor sales”? This perspective is evidently unfounded. Additionally, according to a report by Techlnsigts, the shipment volume of the Huawei Pura70 series in 2024 is expected to exceed 10 million units.
Not only is the Huawei Pura70 series performing well, but the Huawei Mate60 series continues to maintain its popularity. According to the “China Smartphone Market 2024 Insights Report” by QuestMobile, as of now, 8 months since its release, the total activation of the Huawei Mate60 series has exceeded 17 million units. This data includes only the Huawei Mate60 and Huawei Mate60 Pro models. It is anticipated that the total activation of all four models of the Huawei Mate60 series surpassing 20 million units is soon achievable.
From these statistics, it is clear that external parties are underestimating Huawei’s capabilities. Both the Huawei Mate60 and Pura70 series continuously set new records in the Chinese smartphone industry, showcasing the formidable strength of high-end Chinese smartphones. The renaming of the P series to the Pura series aims to better compete in the high-end smartphone market against Apple. With the Mate series and the upgraded Pura series, Huawei possesses two powerful assets, enabling a stronger presence and broader product selection in the price range from $5K to $1K.
In particular, the Huawei Pura series dominates the first half of the year in the high-end smartphone market, while the Huawei Mate series holds sway in the second half. By confronting the iPhone head-on, Huawei has established a dual advantage that seamlessly connects the advantages of the first and second halves of the year, further emphasizing its high-end dominance. Consequently, the situation for the iPhone, which is still “squeezing toothpaste” in the Chinese market, becomes more awkward. It seems that the iPhone 16 series might represent Apple’s final opportunity. What are your thoughts on this? Feel free to share your comments!