Recently, TechInsights released shipment data for the Chinese smartphone market in the first quarter of 2024. During this period, the market saw a shipment of 63.3 million units, marking a 1% year-on-year growth, ending an 11-quarter decline streak. In terms of brands, OPPO/OnePlus, Honor, Huawei, and vivo held comparable market shares.
Among them, OPPO/OnePlus led the Chinese smartphone market with a 17.1% market share, followed closely by Honor at 16.7%, Huawei at 16.6%, and vivo at 16.1%. Xiaomi secured the fifth position with a 15% share.
Simultaneously, on a global scale, the smartphone market witnessed a 6% year-on-year growth, reaching a shipment of 296.9 million units, with OPPO securing the fourth position in market share.
OPPO’s success can be attributed to the popularity of its OPPO Find X7 series and OPPO Reno11 series, both of which align well with consumer demands. Particularly, the OPPO Find X7, launched earlier in the year, positioned itself as a pioneer in AI smartphones. Not only did it gain consumer favor post-launch due to its enhanced imaging capabilities, but it also introduced the AIGC feature during the Chinese New Year, leveraging AI’s capabilities to significantly ease image capture and processing for consumers, making it a trending topic in the news.
Subsequently, the OPPO Reno11 series received updates in AI capabilities, with flagship-level AI enhancements continuously being rolled out, making it a preferred choice for consumers in terms of imaging and AI capabilities within its price range, thus gaining significant popularity.
It can be said that in this era of AI smartphone development, OPPO’s comprehensive strategy in AI smartphones is leading the way. Particularly, the integration of AI into image processing capabilities and the innovation in AI functions such as image content elimination and AI call summaries have made its smartphone products more appealing to consumers, thereby maintaining OPPO’s leading position in the smartphone market. With continuous improvements in OPPO’s AI smartphones, it is expected that OPPO smartphones will continue to gain more consumer favor in the future.
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