MediaTek Leads AI Evolution at MDDC2024

On May 7, 2024, MediaTek held the MediaTek Developer Conference 2024 (MDDC2024) in Shenzhen with the theme “AI Empowering Everything.” This conference focused on the profound impact and new possibilities brought by generative AI technology to the mobile ecosystem. During the event, MediaTek, along with numerous partners from the MediaTek platform, launched the “MediaTek AI Pioneer Program” and jointly released the “Generative AI Mobile Industry White Paper” with industry partners, aiming to jointly define the concept of generative AI phones.

With the development of generative AI technology, almost all smartphone manufacturers are now embracing the concept of AI phones. However, there is no unified standard within the industry regarding the experience AI phones should deliver. The “Generative AI Mobile Industry White Paper,” jointly released by MediaTek and Counterpoint along with ecosystem partners, defines the concept and typical features of “generative AI phones.”

The “Generative AI Mobile Industry White Paper” elaborates on the trend of deep integration between generative AI and smartphones, explores the AI strategies of chip manufacturers, smartphone manufacturers, large model vendors, and developers within the generative AI phone ecosystem, and provides an overview of the technological panorama of generative AI phones while anticipating their development trends.

The introduction of the “Generative AI Mobile Industry White Paper” not only jointly defines the standards and direction of generative AI phones but also provides important guidance for the development of the entire industry. It also demonstrates that MediaTek is actively driving the development of the AI ​​phone industry and transitioning from being a technology leader to a leader in technological innovation in the mobile industry.

Chen Guanzhou, Director, General Manager, and COO of MediaTek, said: “Generative AI has completely revolutionized the utility of terminal applications, and intelligent terminals are the key carriers for the popularization of generative AI. With MediaTek’s profound expertise and rich experience in edge computing, we empower 2 billion smart terminal devices annually, bringing unprecedented innovation in human-computer interaction, productivity, entertainment experience, and more. Leveraging the advantages of the MediaTek platform and the ‘MediaTek AI Pioneer Program,’ MediaTek will integrate the power of industry ecosystem partners, efficiently empower developers, accelerate the construction of a new AI ecosystem from the cloud to the terminal, promote the popularization of generative AI technology on smart terminals, and enable more users to enjoy a brand-new high-end generative AI experience, accelerating the arrival of the AI era for everything.”

To promote industry collaboration and achieve ecological win-win cooperation, MediaTek, along with Alibaba Cloud, Baichuan Intelligence, Transsion, Zero One Ten Thousand, OPPO, Honor, vivo, and Xiaomi, jointly launched the “MediaTek AI Pioneer Program” at the MediaTek Developer Conference. This program is aimed at developers worldwide, intending to provide comprehensive development resources, technical support, and abundant business opportunities for developers who are bold and innovative by integrating MediaTek’s and industry ecosystem partners’ premium resources. Through this program, MediaTek hopes to empower developers to create unprecedented and stunning user experiences on devices powered by MediaTek chips.

Furthermore, MediaTek showcased the “MediaTek AI Development Kit” and its innovative applications in various scenarios. The “MediaTek AI Development Kit” includes four modules: GenAI Best Practices for quick and efficient development, GenAI Model Hub covering mainstream large models globally, GenAI Optimization Technology for efficient performance improvement, and NeuronStudio, an all-in-one visual development environment. It provides developers with a “fast, comprehensive, powerful, and easy” professional development experience, empowering the entire process of generative AI application development on terminals. Currently, the MediaTek AI Development Kit covers smart terminals such as smartphones, smart cars, the Internet of Things, and personal computers, empowering generative AI application development across all scenarios.

It is worth mentioning that the conference also showcased a diverse game ecosystem created using MediaTek’s advanced Hyper Engine technology and the outstanding experience it brings. MediaTek’s Hyper Engine has been comprehensively upgraded, leveraging adaptive technology and hardware ray tracing technology software development kits to assist game developers in creating a more realistic, smoother, faster touch and network response, and longer-lasting all-optimal experience.

Additionally, the highly anticipated MediaTek Dimensity 9300+ flagship 5G generative AI mobile chip made its debut, and it is believed that with its excellent all-core architecture and powerful generative AI capabilities, it will further enhance the flagship experience of terminal devices.

In summary, MDDC2024 not only brought rich opportunities for technical exchanges and cooperation to the industry but also played an important role in promoting the popularization and application of AI technology and driving innovation and development across the entire industry.

Through this conference, it is evident that MediaTek is leading the key innovation of the mobile ecosystem based on generative AI. By clarifying the direction of industry development, providing mobile AI ecosystem development tools, and collaborating with ecosystem partners to create, MediaTek has directly promoted the comprehensive transition of mobile terminal products to the AI era, thus achieving its transformation from a technology leader to a leader in technological innovation.