On January 5th, the insightful chip guide shared the latest BCI data: for the 52nd week of 2023 (Dec. 25 – Dec. 31), the domestic smartphone activation leaderboard saw the “Blue Manufacturer” taking the top spot for the second consecutive week, with 17.5%. Honor defeated Apple and Xiaomi to claim second place. Besides this, the market shares and rankings of other manufacturers also underwent notable changes. Let’s delve into the details together.

The “Blue Manufacturer” once again led the pack, with 17.5%, becoming the smartphone brand with the highest activation volume in China during week 52. Vivo’s market share increased slightly from 13.1% to 13.5%, with their recently released S18 series performing well in sales. As for iQOO, their market share rose from 3.1% to 4.0%. This growth was expected, given the appealing price point of the iQOO Neo9 series, starting at 2,299 yuan, along with a competitive boost from rival brands.

Taking second place is Honor, with a market share of 16.3%, up from last week’s 15.3%. Upon reviewing the leaderboard, Honor consistently comes across as remarkably stable, maintaining a top three position regardless of fluctuations at the top. This illustrates their formidable presence in the market. With the launch of the Honor X50 GT and the upcoming release of the flagship Magic6 series, Honor’s prospects for 2024 look promising.

Tied for third are Apple and Xiaomi, each holding a 15.1% market share, placing the two competitors on equal footing. Both brands experienced a slight decline compared to the previous week: Xiaomi fell from 15.6% to 15.1%, while Apple dropped from 16% to 15.1%, slipping from second to third place in the rankings.

Ranked fifth is the “Black Manufacturer”, which saw its market share rise to 14.5%, up from 14.2% the previous week. OPPO’s market share went from 12.1% to 12.8%, a testament to the strong sales of the Reno11 series, their best-selling offline phone model. However, OnePlus didn’t fare as well, with its share falling from 2.1% to 1.7%. The newly released OnePlus Ace3 might likely improve their standing in the forthcoming weeks.

Huawei placed sixth, with a noticeable dip in market share from 13.7% to 12.5%, continuing a decline from 14.1% the week before. However, the Huawei Nova12 series went on sale today, and if all goes well, we can expect a notable rebound in next week’s data. The high demand for Huawei phones equipped with the Kirin chip is not to be underestimated. Smart Choice Phones fell to the seventh position, with a slight decrease to 2.5% from 2.6%. Realme ranked eighth with a 1.4% share, while the shares of other manufacturers remained at 5%.

Thoughts from Qi Ji:

Regarding the national smartphone activations for W52, here’s what I think: When compared to last week’s market shares, only OV and Honor saw growth, while other major brands including Apple, Huawei, and Xiaomi experienced varying degrees of decline. Among sub-brands, iQOO was the only one to see an increase in market share, while OnePlus and the independent sub-brand Realme both faced slight decreases. With the week 52 data now released, the annual activation leaderboard for 2023 should be revealed soon, and I will share updates with you promptly.

This has been Qi Ji’s analysis. Crafting original content is not easy, so if you like what you read, remember to follow for more of Qi Ji’s thoughts. Feel free to like, share, and comment. More exciting digital news discussions await. Please note that the images are sourced from the internet and will be removed upon request!