Galaxy S24 Ultra: Local Price & In-Depth Review

Hello, IT Home community! It’s Yu here.

During the Galaxy Unpacked event held on January 18, Samsung announced the release of their Galaxy S24 series.

Shortly after the event concluded, the prices for the domestic market variants were revealed, with the standard, plus, and Ultra models starting at 5999 yuan, 7499 yuan, and 10199 yuan, respectively.

Last night, Samsung officially unveiled the domestic versions of the S24 series, announcing the final retail prices.

S24 Ultra

  • 12GB+256GB priced at 9699 yuan
  • 12GB+512GB priced at 10699 yuan
  • 12GB+1TB priced at 12699 yuan


  • 12GB+256GB priced at 6999 yuan
  • 12GB+512GB priced at 7999 yuan


  • 8GB+256GB priced at 5499 yuan (limited-time offer of 500 yuan off, making it 4999 yuan)
  • 12GB+256GB priced at 5999 yuan
  • 8GB+512GB priced at 6499 yuan

Comparing the prices, the official selling price follows the trend of previous years, dropping by 500 yuan compared to the early bird prices.

However, the announcement of these prices led to widespread skepticism and ridicule. In the comments section of the IT Home App, many users expressed their bewilderment.

For one, as Samsung’s flagship series, the standard S24 starts with 8GB of RAM, and the high-end Ultra model only comes with 12GB, without an option for 16GB.

Moreover, while there is a 12GB+256GB option available for the standard model, a 512GB storage variant comes with only 8GB of RAM, making the 8GB+512GB combination seem a bit “peculiar.”

On the other hand, the price difference between the 256GB and 512GB variants is 1000 yuan, and even more staggering is the 2000 yuan difference between the 512GB and 1TB variants.

Such price differences could lead one to joke that “memory is made of gold,” making Samsung appear as if Only Samsung Can Do such pricing.

Despite criticism regarding prices and storage options, the Samsung S24 series still boasts noteworthy features.

In terms of design, the series largely retains the aesthetic language of its predecessors. The standard and plus models come in ink black, elegant gray, mystic purple, and amber yellow, while the Ultra model features a titanium alloy frame, available in titanium gray, titanium black, titanium purple, and titanium yellow.

The Ultra model also exclusively includes the S Pen, which is integrated into the device.

Screen-wise, the three models feature 6.2-inch, 6.7-inch, and 6.8-inch displays, respectively.

Taking a closer look at the resolution, the standard model has 2340×1080, plus is 3200×1440, and Ultra is 3088×1440. All models support an adaptive refresh rate of 1-120Hz and a peak brightness of 2600 nits.

Additionally, the screens are covered with Corning Gorilla Armor glass, offering enhanced drop resistance and clearer screen visibility.

Performance-wise, the series is powered by the Qualcomm Snapdragon 8 Gen 3 for Galaxy chip, with the Ultra model’s super core frequency boosted to 3.39GHz.

For battery life, the standards remain the same as previous Samsung models: the standard comes with a 4000mAh battery + 25W wired + 15W wireless charging, while both the plus and Ultra models come with 4900mAh and 5000mAh batteries, respectively, supporting both 45W wired and 15W wireless charging.

In terms of photography, the standard and plus models maintain their configurations, featuring a triple-camera setup with a 50MP main camera, a 12MP ultra-wide, and a 10MP 3x optical zoom telephoto lens.

However, there’s a hardware change in the Ultra model, with the periscope telephoto lens switching from a 10x optical zoom 10MP camera to a 5x optical zoom 50MP camera.

Although the native zoom capability of the periscope telephoto lens has been reduced, Samsung claims that with the support of Galaxy AI and improvements in camera hardware, the S24 Ultra’s 10x zoom performance surpasses that of the S23 Ultra.

The Ultra model also maintains its camera setup with a 200MP main camera, a 10MP 3x optical zoom, and a 12MP ultra-wide lens.

One of the major highlights of the Samsung S24 series is its AI capabilities. Samsung heavily emphasized this at the launch event.

According to Samsung, the S24 series incorporates numerous advanced AI features, making functions such as input, translation, recording, note-taking, and photography AI-powered.

Starting with AI Call, you can activate real-time translation directly from the interface, supporting translations in 13 languages on the device.

Additionally, AI multi-language translation is integrated into the keyboard for a more intuitive translation experience during chats.

Also, the built-in recorder now features an AI voice transcription function that can identify different voices for more organized note-taking.

Furthermore, AI also enhances imaging capabilities, such as the ultra-vision engine which can eliminate reflections and glare when taking photos, as well as AI background removal/replacement, allowing users to adapt images as needed.

Since the launch of the Samsung S24 series internationally, many review agencies have conducted multi-dimensional tests covering performance, imaging, battery life, and display among others.

And we at IT Home have also obtained the device early and have begun our review process.

In our in-depth experience with the S24 Ultra, we highlight that its design is minimalistic, robust, and angular, standing out in a sea of round camera module designs.

It’s worth noting that the device’s screen is closer to a flat display, with only slightly curved edges.

It seems, as pioneers of curved screens, Samsung has chosen to “abandon” curved displays.

The display quality has always been a point of pride for Samsung, and the S24 Ultra’s display remains top-notch.

Although its eye care improvements are minimal, with PWM dimming adjusted to 492Hz, the anti-reflective effect is visibly impressive.

Thanks to Gorilla Armor, the screen presents a pure black in the off state, with a powerful anti-reflective coating effect.

Performance has always been a key focus, and as per our tests at IT Home, the S24 Ultra scored 2067673 points in the AnTuTu benchmark.

In flash storage performance tests, the write speed reached 4031MB/s and the read speed hit 3684.7MB/s, maintaining top-tier levels.

GeekBench5 scores, with a single-core score of 1624 and a multi-core score of 5862; GeekBench6 scores, single-core 2289 and multi-core 6993.

Overall, its performance is solid, though not overly aggressive.

Moreover, IT Home conducted comprehensive tests on the S24 Ultra’s S Pen, imaging capabilities, Galaxy AI, OneUI 6.1, and more, which won’t be detailed here.

Jump to the IT Home Mini Program to see the full in-depth review.

Lastly, Samsung’s Galaxy S series has always carried the title of “Android Emperor.” Whether the S24 can live up to this title is up for discussion, so feel free to leave your comments below!

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The 8GB+512GB configuration… perplexing, isn’t it? ↓↓↓

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