Xiaomi SU7 Targets 20M Premium Users

Xiaomi Unveils Plans for SU7 Electric Car Launch at MWC 2024 in Barcelona

Today, on February 26, Xiaomi’s Lu Weibing participated in the 2024 Mobile World Congress (MWC) held in Barcelona.

During the event, a global launch event was held for Xiaomi’s flagship phones, including the Xiaomi 14 Ultra and Xiaomi 14. A Xiaomi SU7 in Gulf Blue color was also showcased at the event.

Lu Weibing was interviewed by CNBC during which he mentioned that Xiaomi has already identified a niche market of consumers who are willing to pay for the upcoming Xiaomi SU7 in a highly competitive market.

We see this as a great starting point for Xiaomi in the high-end market, as we already have 20 million high-end smartphone users in China, and there will be a significant overlap with the initial buyers of the Xiaomi SU7,” said Lu Weibing.

He also mentioned during the interview that Xiaomi has invested $10 billion in developing a car, considering a range of price points from entry-level to luxury. They launched the SU7 electric car in China at the end of December last year, but the specific price has not been disclosed yet.

Lu Weibing revealed that the official launch of Xiaomi SU7 will not be delayed, with domestic deliveries set to commence as early as the second quarter.

Xiaomi SU7 is positioned as a high-performance C-segment eco-tech car, with a length of 4997mm, a wheelbase of 3000mm, and a height of 1440mm. It supports 800V fast charging, with a 5-minute charge providing a range of 220km. Additionally, the car boasts a drag coefficient of 0.195, making it currently the world’s lowest drag mass-produced sedan.

According to previous reports, many people have seen the Xiaomi SU7 on the streets, leading to comments about the abundance of these cars roaming around without being available for purchase. Some have criticized Xiaomi’s aggressive marketing approach of parading these cars everywhere without making them accessible for purchase.

In response to the criticism, Lei Jun posted on Weibo saying, “SU7 is undergoing comprehensive road testing nationwide, and we must polish the quality and user experience before the official launch.”

Now, with Lu Weibing stating that Xiaomi SU7 will be delivered as early as the second quarter, it suggests that Xiaomi’s road testing for the car may be completed, ready for an official market release. If Xiaomi SU7 were to be officially launched, would you consider purchasing one?

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