Impressive Success of Honor in the Year of the Dragon
Honor undoubtedly brought the biggest surprise to the tech community in the Year of the Dragon. At the beginning of the year, the Honor Magic6 and Honor Magic6 Pro were launched, leaving a profound impression on the market with industry-leading technologies such as the Honor Hongyan communication, second-generation Qinghai Lake battery, Honor giant panda glass, professional-grade Honor Falcon Eye camera, Honor Oasis eye protection screen, and Magic OS, making them a “ceiling” existence. Unexpectedly, just two months later, the Honor Magic6 series broke through its own “ceiling” with the stunning release of the Honor Magic6 Supreme Edition and Honor Magic6 RSR Porsche Design, truly demonstrating the definition of “worldly honor” to the audience.
Honor’s ace in the hole remains its technological leadership. A prime example is the screen technology. After introducing the 3840Hz ultra-high-frequency PWM dimming and Oasis eye protection technology last year, Honor made the entire industry rethink the importance of eye protection technology for smartphones, prompting other companies to follow suit. With the launch of Honor Magic6 and Honor Magic6 Pro, their integration of the global low-power LTPO eye protection screen once again raised the bar for smartphone eye protection technology. However, Honor did not rest on its laurels; by introducing the Honor Magic6 RSR Porsche Design, they set a new industry standard by globally debuting the Honor double-layered Oasis eye protection screen, achieving the industry’s best performance in six core metrics including screen brightness, power consumption, lifespan, and eye protection. The introduction of the double-layered Oasis eye protection screen by Honor is expected to spark a new wave of innovation in the industry.
In addition to leading the industry in screen technology, the Honor Magic6 Supreme Edition and Honor Magic6 RSR Porsche Design set a benchmark in design, imaging, and glass. The Honor Magic6 Supreme Edition perfectly blends technology with artistic design, creating a dazzling spark of technological fashion. On the other hand, the Honor Magic6 RSR Porsche Design incorporates design elements from Porsche cars, infusing the phone with a dynamic rhythm.
The two flagship models, Honor Magic6 Supreme Edition and Honor Magic6 RSR Porsche Design, come equipped with the industry’s first Honor diamond giant panda glass, which has obtained the Swiss SGS multi-scenario gold standard five-star anti-scratch and impact resistance certification, providing ten times the drop resistance and ten times the scratch resistance. Moreover, the newly upgraded professional-grade dynamic Falcon Eye camera on the Honor Magic6 Supreme Edition and Honor Magic6 RSR Porsche Design is even more remarkable, featuring the industry’s first custom H9800 sensor based on LOFIC technology with ultra-high light ratio and a 1200-point laser radar array, achieving lightning-fast focusing speed and effortlessly capturing even the most complex lighting scenarios.
Truly the pride of the world! Honor’s relentless pursuit of technological innovation was recognized at MWC24 when they won the prestigious MWC2024 Best Product Award, often referred to as the “Oscars of the tech industry.” It’s worth noting that this award is only given to one product each year. This victory marks China’s first win in five years, with the last Chinese tech company to achieve this honor being Huawei MateX in February 2019. Honor’s success underscores the global recognition of Honor products and their industry leadership. The interaction between Jackie Chan and Zhao Ming at the launch event comes to mind, with Jackie Chan praising the Honor Magic6 series’ Falcon Eye capture feature. As a recipient of the Lifetime Achievement Award at the Oscars, Jackie Chan and Honor can be seen as two “Oscar” winners who appreciate each other’s success, shining brightly in their respective fields and bringing honor to the nation.
Honor’s success is a result of global industry synergy and a prime example of the continuous improvement of Honor’s global competitiveness. With smartphones entering the AI era, Honor has detailed plans in place. While other smartphone manufacturers focus on adding AI applications to phones or utilizing network-based AI applications on phones, Honor not only excels in these areas but also prioritizes seamless cross-device connectivity and AI system reconstruction, aiming to build a system-level AI for cross-device interactions from the ground up, thereby enhancing the user experience fundamentally.
This consistent leadership in both technology and ideology has not only created the “worldly honor” but also set an example for domestic tech companies. Honor’s rise demonstrates China’s strong technological capabilities. As long as we continue to innovate and strive for excellence, Chinese tech companies are sure to take center stage on the global platform!