Xiaomi Calls for Apology from Zhiji for Mislabeling SU7 Specs

Xiaomi Calls for Apology from Zhiji for Mislabeling SU7 Specs

The Zhiji L6 presale event had just concluded when Xiaomi demanded an apology.

Here’s how it all started.

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On the evening of April 8th, Zhiji officially launched the L6 and commenced its presale. During the event, Zhiji compared the configurations of the L6 with Xiaomi’s SU7 on various aspects. Specifically, Zhiji claimed that Xiaomi’s SU7 Max used front IGBT and rear SiC modules in its motor, while Zhiji’s L6 utilized dual SiC modules both at the front and rear.

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In response, Xiaomi promptly issued a statement alleging that Zhiji had inaccurately labeled key specifications of Xiaomi’s SU7 Max, leading to significant negative repercussions. Xiaomi clarified that both the front and rear motors of its SU7 Max indeed featured SiC, ensuring outstanding performance and battery life. Xiaomi demanded that Zhiji publicly rectify the mistake and issue an apology.

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Following this, Zhiji’s Co-CEO Liu Tao apologized for the misinformation. However, Xiaomi rebuffed this apology, rejecting individual, casual apologies and urging Zhiji once again to publicly clarify the situation and formally apologize to the misled public.

In the early hours of April 9th, Zhiji Motors posted an official apology letter on their Weibo account bearing the official company stamp, expressing apologies to Xiaomi Motors.

It’s worth noting that Zhiji L6 has rolled out three versions. The Zhiji L6 Max Standard Edition is priced below 230,000 yuan; the L6 Max High-Performance Edition is under 299,900 yuan; and the L6 Max Light-Year Edition costs less than 330,000 yuan.

On the other hand, Xiaomi’s SU7 has three versions: Standard, Pro, and Max, priced at 215,900 yuan, 245,900 yuan, and 299,900 yuan respectively. From the information disclosed during the event, it’s evident that the top configuration of Zhiji L6 competes against Xiaomi’s All-Wheel Drive Max, and the standard configuration is in competition with Xiaomi’s Long-Range Edition. This clear comparison might explain why Xiaomi’s SU7 has been frequently in the spotlight lately.

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