Xiaomi demands apology from Zhi Ji over incorrect SU7 specs at launch

Xiaomi Demands Apology from Zhi Ji Over Incorrect SU7 Specs at Launch

The Zhi Ji L6 pre-sale event has just ended, and Xiaomi has already demanded an apology. Here’s what happened.

Zhi Ji vs Xiaomi

On the evening of April 8th, the Zhi Ji L6 was officially launched and pre-sale began. During the event, Zhi Ji compared the L6 with the Xiaomi SU7 on various specifications. In the motor section, Zhi Ji stated that the Xiaomi SU7 Max used front IGBT and rear SiC modules, while the Zhi Ji L6 used dual SiC modules front and rear.


In response, Xiaomi promptly released a statement stating that Zhi Ji had incorrectly labeled key parameters of the Xiaomi SU7 Max, causing extremely negative consequences. Xiaomi clarified that both front and rear motors of the Xiaomi SU7 Max were SiC, ensuring excellent performance and battery life. Xiaomi demanded that Zhi Ji publicly clarify the situation and issue an apology.

Xiaomi's Response

Subsequently, Zhi Ji’s co-CEO Liu Tao apologized for the misinformation. However, Xiaomi expressed dissatisfaction with Liu Tao’s casual and informal apology, stating that they did not accept it. Xiaomi once again urged Zhi Ji to publicly clarify the situation and formally apologize to the public it misled.

In the early hours of April 9th, Zhi Ji Motors posted an official apology letter with the company’s public relations department seal on their official Weibo account, publicly apologizing to Xiaomi Motors.

It’s worth noting that the Zhi Ji L6 has launched three versions. The Zhi Ji L6 Max standard version is priced at no more than 230,000 yuan; the Zhi Ji L6 Max high-performance version is priced below 299,900 yuan; the Zhi Ji L6 Max Lightyear Edition is priced at no more than 330,000 yuan.

On the other hand, the Xiaomi SU7 comes in three versions, Standard, Pro, and Max, priced at 215,900 yuan, 245,900 yuan, and 299,900 yuan respectively. From the information released during the event, the Zhi Ji L6’s top configuration competes with Xiaomi’s four-wheel-drive MAX, while the standard configuration competes with Xiaomi’s long-endurance version. The competitive situation is clear, explaining Xiaomi SU7’s recent strategic moves.

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