Just as leaked earlier online, today Huawei Pura 70 series officially launches its “Pioneer Plan,” with Huawei Pura 70, Huawei Pura 70 Pro, Huawei Pura 70 Pro+, and Huawei Pura 70 Ultra all going on sale simultaneously. The four models come in a total of twelve color options and feature a triangular rear camera module design, once again setting the trend for smartphone aesthetics. The imaging experience is expected to set a new industry standard. Additionally, judging from the performance in offline stores, it has once again sparked a queueing frenzy.
Early this morning, Huawei officially announced the launch of the Huawei Pura 70 Pioneer Plan! Since the release of the Ascend P1 on April 18, 2012, countless breathtaking moments have been captured by millions of consumers using the P series. Now, the P series brand has been upgraded to the Pura series, with the debut of the Pura 70 series integrating peak imaging, aesthetic design, and original style. It adopts an exclusive triangular “trendsetter” design, supports ultra-high-speed photography, and leads the flagship in visual aesthetics. The Huawei Pura 70, Huawei Pura 70 Pro, Huawei Pura 70 Pro+, and Huawei Pura 70 Ultra are all available for sale simultaneously, with the Huawei Pura 70 starting at ¥5499.
In terms of color options, the Huawei Pura 70 comes in rose red, ice crystal blue, snowfield white, and feather sand black; the Huawei Pura 70 Pro offers Roland purple, snowfield white, and feather sand black; the Huawei Pura 70 Pro+ edition comes in light woven silver, string music white, and phantom black; while the Huawei Pura 70 Ultra edition offers fragrance green, mocha brown, starlight white, and starlight black. Among these, the Huawei Pura 70 Ultra inherits the peak imaging and fashionable aesthetic genes of the P series, pioneering the industry’s first ultra-bright telescopic camera, supporting ultra-high-speed photography. It features the iconic starlight pattern design, unique red ring lens design, and XMAGE metal badge, leading the trend of new smartphone fashion.
The Huawei Pura 70 Pro+ adopts nano-woven light technology to create an orderly light-woven grid texture on the back panel of the device, combined with a matte highlight effect, presenting a dazzling texture in the interplay of light and shadow. The modern and fashionable light-woven silver color sets the tone for urban aesthetics, leading a new trend in aesthetics.
Huawei P70 pioneers the rotatable extendable camera. Among them, the Huawei Pura 70 Ultra features an innovative rotating and retracting lens structure. Within a body thickness of only 8.4mm, it is equipped with a 1-inch large bottom sensor and the largest F1.6 physical aperture among 1-inch sensors, bringing the industry’s maximum main camera light intake. The lens is also paired with the XMAGE image logo, red ring design, and professional mechanical sound, adding a sense of ritual to each creation.
Furthermore, it is officially announced that “#P70 can shoot at a clear speed of 300 kilometers per hour.” The Huawei Pura 70 Ultra is equipped with a super spotlight retractable camera, offering the maximum main camera light intake in the industry. Combined with the XD Motion motion engine for real-time double exposure, it can clearly capture scenes of high-speed racing cars, high-speed trains, maglev trains, and other ultra-high-speed scenarios traveling at speeds of up to 300 km/h. The telephoto lens also supports rapid capture, capturing moments of excitement regardless of distance. #HuaweiPura70 high-speed rapid capture#.
Moreover, today, four products from the Huawei Pura 70 series made their debut, with the Pura 70 Ultra and Pura 70 Pro leading the sales. Many consumers rushed to Huawei stores to purchase the new devices, triggering a buying frenzy in Huawei stores across the country. The Pura 70 series adopts a triangular wind vane design, equipped with a super spotlight retractable camera, and introduces many innovative features such as high-speed rapid capture and Beidou satellite image news. It is predicted to become another blockbuster new product from Huawei.
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Unlike the online purchase experience, where Huawei Pura70 series is available, offline Huawei stores witnessed long queues as consumers eagerly awaited the launch. Apart from the bustling demand for the Huawei Pura70 series, Huawei’s first car, the Smart Jie S7, has also garnered attention, with many Pura70 series buyers expressing keen interest in the Smart Jie S7. The attractive appearance of the Huawei 7 series has drawn the attention of numerous consumers, resulting in crowded scenes. Last weekend, the Smart Jie S7 sold thousands of units daily.