Meizu halts new smartphone projects, goes all-in on AI!

On February 18, 2024, Meizu Technology announced through its official WeChat account that it has decided to go “All in AI.” As a result, they will halt new projects related to traditional “smartphones” and focus entirely on “AI for New Generations” devices, stepping into the promising new wave of AI technology.

Meizu stated that from the era of MP3 players to the era of smartphones, it emerged as a pioneer of domestic smartphones in China. Now, transitioning from the era of smartphones to AI, Meizu finds itself at a new starting point. “Through constant innovation and effort, we aim to become a leader in the field of AI technology and provide users with a comprehensive, immersive experience across multiple devices and scenarios.”

Currently, the global smartphone market is facing unprecedented challenges due to prolonged replacement cycles, limited room for consumer innovation, and intensified cut-throat competition in the industry. Relying solely on hardware upgrades and parameter competition no longer meets the diverse and comprehensive usage needs and experiences of consumers. Therefore, the industry urgently needs to explore new sustainable directions for development.

After being acquired by Xingji Era, following two years of team integration, resource allocation, product layout, and thorough pre-research on related technologies, Meizu believes it now possesses the capability to fully transition into the AI domain. As a comprehensive technology ecosystem company, Meizu has a well-established hardware team for research and development and the supply chain. Additionally, they have a systematic software team for development, design, and interaction, providing solid technological support and service guarantees for Meizu’s “All in AI” endeavor.

During the AI product launch event, Meizu also detailed its AI strategic plan, which includes the creation of AI Device products, restructuring the Flyme system, and establishing the AI ecosystem.

Part of this involves creating AI Devices with features such as native AI design and global hardware computing power utilization. Through reshaping the hardware product forms, users can enjoy more intelligent, convenient, and innovative AI product experiences. The Flyme system will undergo fundamental restructuring from the ground up to allow deeper integration of AI technologies into the operating system, providing users with more intuitive AI interaction experiences. Furthermore, Meizu will focus on building the AI ecosystem, collaborating with numerous top international AI model teams, including OpenAI, to drive innovation and development in AI technology.

Meizu has outlined a three-year ecological layout and technological accumulation plan to gradually realize its vision of going “All in AI.” As per the roadmap, in 2024, Meizu will update its smartphone operating system to build the infrastructure capabilities for an AI-era operating system. Additionally, their first AI Device hardware product will be officially released this year, initiating direct competition with top global AI Device manufacturers.

Meizu emphasizes that users are their “most precious wealth.” Considering the transitioning needs of both new and existing users during the “All In AI” transition period, the user experience and services of Meizu’s original Flyme, Flyme Auto, Flyme AR, MYVU, PANDAER, and Unbounded Intelligence businesses will remain unaffected. Currently, Meizu has completed the establishment of 300 retail stores and 400 service stores through offline channels, covering various regions nationwide, and will continue to provide convenient and high-quality service experiences for users.

Furthermore, for existing Meizu smartphone products, the company will continue to offer regular software and hardware maintenance services for users. Users who have purchased Meizu 20 series and Meizu 21 flagship smartphones will continue to receive the original after-sales and related service guarantees.

Editor: Xinzhi News – Linzi

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